A successful digital marketing program is based upon a solid understanding of how individual channels interact with each other. Therefore, paid search must be looked at holistically as well. Simply measuring performance in a silo-based solely on direct performance undercuts the full value of PPC. Failure to understand paid search’s contribution to the entire digital marketing … [Read more...] about How To Use Multi-Channel Funnels To Improve Your PPC
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Amazing Automated PPC Rules You Must Use
Google and Bing allow you to create automatic rules that can run at scheduled times to make your PPC life easier. You are able to make changes to ad status, bids, budget, keywords, and more. These automated rules can help you save time and money and help you achieve account goals. For the purpose of this post, we're going to look at AdWords rules, but know that we can setup … [Read more...] about Amazing Automated PPC Rules You Must Use
Webinar Confirmation: 10 Unique Ways To Improve Ad Copy
You're All Set! You're now registered for Hanapin Marketing and Brainlabs Digital's webinar, 10 Unique Ways To Improve Ad Copy. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Streamline How You Write Promotional Ad Copy Nice To Meet You: … [Read more...] about Webinar Confirmation: 10 Unique Ways To Improve Ad Copy
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this article, you’ll discover three reasons not to run Facebook Ads until you have some of the fundamentals of … [Read more...] about 3 Reasons Not To Run Facebook Ads
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2
The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made. The AdWords app for iOS has been released! This is one of the most anticipated PPC announcements of 2016 for Apple-lovers, second only to the promise of a Bing editor for the Mac. So what do you need to know? The app consists of the most critical on-the-go functionality. That includes the … [Read more...] about The AdWords App For iOS Is Here
Top Reasons I Can’t Wait For Bing Ads Mac Editor
Last November, Bing announced that the editor platform would soon be compatible with Macs. Bing Insists that a PC will no longer be a requirement and it will be it easier for Mac users to use Bing Ads Editor to manage search marketing campaigns. Mac users have been begging for a version of the desktop editor tool for years, as noted in the comment below from Bing Ads … [Read more...] about Top Reasons I Can’t Wait For Bing Ads Mac Editor
How To Evaluate Your Ad Extensions
Ad extensions are touted as an important component of any PPC account. The AdWords system even rates your ads based on the use of ad extensions. Beyond the “use them or suffer” reasoning, extensions offer a great way to differentiate your ads or are simply a way to take up more real estate in the search results. Despite their visibility, there remains a constant doubt to the … [Read more...] about How To Evaluate Your Ad Extensions
4 Days Left to Access $400 Off in Philly!
Want to experience the content you know and love in person? The amazing tips and tricks from PPC Hero will come to life at Hero Conf Philadelphia. Seats are selling at a record pace and your final chance at Early Bird pricing has arrived. Don’t miss the world’s largest all-PPC event, packed full of advanced-level content, unique and exciting networking, and unforgettable … [Read more...] about 4 Days Left to Access $400 Off in Philly!
Build Custom Formulas Within Custom Columns
While paid search advertisers have utilized AdWords custom columns for over a year now, a recent announcement by Google will add an additional element of personalization. Custom columns will now support the inclusion of custom built formulas. Custom columns, which grant marketers the ability to segment unique key metrics, have acquired an extra layer of potential … [Read more...] about Build Custom Formulas Within Custom Columns
Waking The Dead – Breathing Life Back Into Stagnant Accounts
Account strategy and tactics are items that should be evolving around the current state of competition, client needs, and available tools/technology. Since these aspects change quickly, it’s important to regularly check in with your goals, strategy, and tactics. Implement New Features Or Tools New features and tools are constantly becoming available in the PPC industry. … [Read more...] about Waking The Dead – Breathing Life Back Into Stagnant Accounts
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
