2015 was an exciting year in PPC. We saw many new audience targeting trends that helped the PPC and Digital Marketing fields see continued year over year growth. From AdWords Customer Match to Bing remarketing for search and many other new features, Search Marketing continues to hold the lion's share of digital spend. As we kick off 2016, audience targeting continues to be … [Read more...] about Audience Targeting – The 2016 PPC Trends To Watch
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Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in the daily life of account management. In Google AdWords and Bing Ads, specifically, you have a wide selection of bid adjustments, budget changes, and settings revisions to choose from. But one of the most significant and potentially impactful is that of the search term report. Your search term report, formerly the Search Query … [Read more...] about Use These 2 Excel Tools To Find Your Next Keyword Target
View The AdWords Script That Alerts You When Your Account Is Down
According to the WSJ, recent studies in hospitals across the US have shown that caretakers have a hard time knowing when their intervention is needed to keep a person alive. This indecision is due to the fact that patients are hooked up to so many finicky monitors that there is a constant stream of alarms which they eventually tune out, ignore, or worse, don’t get because they … [Read more...] about View The AdWords Script That Alerts You When Your Account Is Down
PPC Hero Podcasts
PPC Hero Podcasts Check out our two latest PPC Hero podcasts here with some of the brightest minds in PPC marketing! Don’t miss the links below to view all of our PPC podcasts on iTunes or Soundcloud, and don’t forget to fill out the subscribe form below to be notified when we release new PPC podcasts. Don't miss the next podcast Subscribe to be notified when our next … [Read more...] about PPC Hero Podcasts
Webinar Confirmation: 7 Crucial Bing Ads Updates You Need To Know About in 2016
You're All Set! You're now registered for our webinar, 7 Crucial Bing Ads Updates You Need To Know About in 2016. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Now Powers AOL Search Shopping Campaigns: How Does Bing Really Stack Up To … [Read more...] about Webinar Confirmation: 7 Crucial Bing Ads Updates You Need To Know About in 2016
Ensure Your Display Network Conversions Are Legitimate
The Google Display Network (GDN) is an excellent way to improve brand awareness. The GDN can also be a way to get your ads in front of new customers in order to gain additional leads and/or sales. When you are focused on brand awareness it is important to frequently run placement reports to review the quality of traffic. Oftentimes, we see conversions and do not think twice … [Read more...] about Ensure Your Display Network Conversions Are Legitimate
How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? Coming up with landing page tests can be difficult, especially if you have a wide range of pages that can be optimized. Maybe you aren’t sure which page to test, what part of the page to focus on or maybe you have a handful of testing ideas but you aren’t sure which test … [Read more...] about How To Determine Your Next CRO Test – Part 1
Bing Now Powers AOL Search
Bing has just announced their latest advance in the search engine marketplace. Bing now powers AOL’s web, mobile, and tablet search. This announcement was alluded to in June of 2015, when Google lost its partnership with AOL and Bing announced a long-term partnership. Now that the transition is official. This move gives Bing additional, global reach with paid search ads as well … [Read more...] about Bing Now Powers AOL Search
Don’t Miss These 5 Twitter Targeting Tactics In 2016
Twitter Targeting Tactics - say that 10 times in a row! While the title of this post may have you tongue-tied, below I plan to clearly define the importance of including Twitter Ads in your 2016 digital marketing strategy and targeting tactics. According to Forrester US Digital Marketing forecast from 2014 to 2019, Social Media investments will grow faster than any other … [Read more...] about Don’t Miss These 5 Twitter Targeting Tactics In 2016
Fix Your Remarketing Campaign In 5 Steps
Contrary to what you may hear, remarketing is not a magic bullet and it won’t automatically work wonders for your account. As with anything else in your PPC accounts, test it! Today, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign. 1: Who Are You Remarketing To? The audience you are targeting is the most important part … [Read more...] about Fix Your Remarketing Campaign In 5 Steps
[New Whitepaper!] AdWords Reports That Will Make You A More Valuable PPC Account Manager
Google AdWords holds a behemoth volume of data. When you are first starting in paid search, it isn’t necessarily obvious where to find a good starting point for understanding the nuances of your account’s performance. Once you you do find a baseline, it’s time to move a bit deeper into the AdWords interface, where many very simple and very informative reports reside, which you … [Read more...] about [New Whitepaper!] AdWords Reports That Will Make You A More Valuable PPC Account Manager
PPC Hero’s Top 10 Posts Of 2015
It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
