After almost four years working on the sales side of PPC advertising, I can say one thing with certainty – no two opportunities are the same. You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place. Different accounts have different needs, histories, … [Read more...] about The Art Of Relationship Selling In PPC
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3 Steps For Troubleshooting Conversion Tracking Issues
Issues with conversion tracking will throw off any campaign. As simple as it is, small issues may lead to inaccurate counts or no tracking at all. So what do you do when an issue pops up? Oftentimes there are worries about the technical side of the problem. Thankfully, you only need to understand the basics of conversion tracking to solve almost all of your … [Read more...] about 3 Steps For Troubleshooting Conversion Tracking Issues
5 Things You Can Do Today To Improve Account Performance
In the PPC world, things are constantly changing. With new products and features being introduced all the time, there’s a possibility that something can be missed or that something we intended to do has fallen through the cracks. For this reason, it’s important to periodically take the time to look through your accounts and ensure that you’re doing everything necessary for … [Read more...] about 5 Things You Can Do Today To Improve Account Performance
Webinar: 6 Unique Ways To Grow Your PPC Account
More about this Webinar As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn't? How can you expand beyond the scope of what you're doing now? In this webinar recording, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique … [Read more...] about Webinar: 6 Unique Ways To Grow Your PPC Account
Tips For Being More Strategic With Your Clients
A few weeks back I wrote about the consultative approach and how it can be used to manage PPC accounts more strategically. Our key stakeholders expect us to be a strategic business partner who proactively pushes their business forward through the use of paid search. What they don’t want is a reactive partner who’s just ‘awaiting orders’ before proceeding ahead with tasks and … [Read more...] about Tips For Being More Strategic With Your Clients
Image Extensions Now Available For Bing Ads
Image extensions are out of beta, at least for Bing. On 11/16, Bing Ads announced the release of image extensions in search ads on tablets and PCs, at the moment smartphones are out of the equation. No word yet on whether they will be added in the future. Advertisers can upload up to 6 images to an ad group or campaign. Each image can be set with its own landing page … [Read more...] about Image Extensions Now Available For Bing Ads
New Flash Webinar with Hanapin’s President, Jeff Allen!
Spend 20 minutes with our President, Jeff Allen, as he discusses Auction Insights! When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this … [Read more...] about New Flash Webinar with Hanapin’s President, Jeff Allen!
How To Create Better Ad Extensions At The Ad Group Level
It's hard to believe that ad extensions have been around since 2009. When the new ad formats were introduced, there were only 4 extensions. Furthermore, these extensions were only available at the campaign level. Since then, both Google and Bing have released, tested, and retired at least 20 extensions over the years. What was once simply an "add-on" feature to your text … [Read more...] about How To Create Better Ad Extensions At The Ad Group Level
How To Optimize For Velocity
You may as well not call, you know you are going right to voicemail. But you do anyway because this is your job..... or maybe more is riding on it and this is your company. You are calling back the leads from your PPC campaign, and every single one of them has lost interest. Are they avoiding you? Have they gone with a competitor? You are frustrated and feel like … [Read more...] about How To Optimize For Velocity
How We Increased Android App Installs By 5% In 6 Weeks
One of the biggest challenges for direct response marketers is meeting conversion volume while staying below the target CPA. Typically, those are two different metrics that we all strive to hit with our campaigns. It can be even more difficult on mature campaigns that are well optimized. With these types of campaigns, you're really looking for those marginal gains to improve … [Read more...] about How We Increased Android App Installs By 5% In 6 Weeks
How To Integrate Structured Snippets Into Your Account
You’ve probably heard by now that there’s a new ad extension in town – structured snippets. Perhaps you’ve had some time to experiment with them, or perhaps you haven’t. With it being an avenue for some additional real estate on Google’s search results pages, it’s certainly worth investigating. Below, I’ll walk you through structured snippets, explain what they are and how you … [Read more...] about How To Integrate Structured Snippets Into Your Account
Last Minute Tips For Holiday Ad Extensions
In case you hadn’t noticed, the holidays are fast approaching! You may have already made your seasonal adjustments to your budgets and bids, but have you added any holiday extensions? In the past, to advertise holiday promotions you would have had to either create a new text ad or update an existing ad. Creating a brand-new ad presents a problem because it takes time for the … [Read more...] about Last Minute Tips For Holiday Ad Extensions
