Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Below we will identify five areas where your PPC accounts could be giving you misleading conversion information and tips … [Read more...] about 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
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Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs. You’ll ask all the basic questions about their experience in the industry, what issues they currently face and where they’d like to take things from here. They’ll ask you about the … [Read more...] about Confronting Prospects Prior to the Agreement
Love Your In-House PPC Employee? Pay Them More
Let's get the elephant out of the room right now. I'm an agency writing about in-house and I'm NOT trying to talk you into switching to agency. Period. There are pros and cons to using an agency or staying in-house for your PPC. The purpose of this article is not to try to talk you into one or the other. I'm writing this post to the business owner or VP or manager who … [Read more...] about Love Your In-House PPC Employee? Pay Them More
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric that … [Read more...] about Are Multi-Channel Efforts Undermining Your PPC?
Better Analyze Display Network Placements At The Account Level
Excluding placements. The activity we all love to spend time doing in our accounts. It is right up there with weekly bid changes and search query reports for the most fun action items. For the newer audience, excluding placements is a task done for the Display Network when certain GDN Placements are performing poorly within the account. Just go to "Display Network > … [Read more...] about Better Analyze Display Network Placements At The Account Level
3 Ways Custom Labels Improve Product Ads ROI
When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
How To Perform Twitter Research To Improve Ad Performance
Twitter can be a tricky platform for SEM account managers. Performing keyword research is a lot different than standard search campaigns, because of user intent on the platform. Twitter is a real-time micro-blog. Users are not necessarily going there to search for an answer like on Google or Bing. They’re going there to find relevant news, engage with others, share … [Read more...] about How To Perform Twitter Research To Improve Ad Performance
[New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it! In this new 20 minute webinar, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work … [Read more...] about [New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
A No-Nonsense Pros And Cons List For RLSA Implementation
Traditional pay-per-click (PPC) advertising allows advertisers to bid on relevant keywords. When a user query matches the search term the company’s advertisements appear at the top and right side of the page. This is a pretty easy concept to sell to companies. It is also a really targeted form of advertising. But guess what? Search ads just got better! In case you … [Read more...] about A No-Nonsense Pros And Cons List For RLSA Implementation
Are Your Ads Showing Where You Think They Are?
Many advertisers utilize geographic targeting in their campaigns. This strategy is for both business and optimization reasons. While this tactic is certainly beneficial, the default settings might not be exactly what many advertisers think they are. The default targeting setting in AdWords and Bing is for users in or interested in a location. The AdWords option reads, … [Read more...] about Are Your Ads Showing Where You Think They Are?
[New Toolkit!] The Fundamental Toolkit to Call-Only Campaigns
Get the fundamentals you need to set up and optimize successful call-only campaigns! In 2014, mobile marketing generated more than 17 billion ad dollars, according to eMarketer. With the rise of mobile search, consumer behavior has changed. Not only should you understand the new mobile consumer, you should be revising old practices and breathing new life into your mobile search … [Read more...] about [New Toolkit!] The Fundamental Toolkit to Call-Only Campaigns
Determining The When And How Of Cross-Channel Budget Allocation
Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out? Are You Budget Constrained And Running Only (Or Mostly) In Google? Break your campaigns and/or keywords into buckets. … [Read more...] about Determining The When And How Of Cross-Channel Budget Allocation
