You're All Set! You're now registered for our Flash Series 20-minute webinar, 4 PPC Tips Boost Your Online Retail Sales. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Solidify Your Ecommerce Remarketing Strategy With Google Analytics The … [Read more...] about Flash Series Confirmation: 4 PPC Tips Boost Your Online Retail Sales
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Final Solution For Exact Match In Shopping Ads
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads
There Is No Perfect Keyword
Whenever you first heard of PPC, it was most likely followed by “it is so great because of how targeted it is.” Of course, that is part of the appeal. It means no worries about attempting to reverse engineer organic listings or the paranoia that an algorithm is out to get you. At face value it is simple compared to other channels - you choose the keywords, you set bids, and you … [Read more...] about There Is No Perfect Keyword
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
Webinar Confirmation: Live Landing Page Audit
You're All Set! You're now registered for Hanapin Marketing and 3Q Digital's webinar, Live Landing Page Audit. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Landing Page Forms: Stop Proposing On Your First Date Use The Destination URL … [Read more...] about Webinar Confirmation: Live Landing Page Audit
8 Good Reasons To Bid On Your Pure Brand Keywords
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Anthony Pearce (@PearceAnthony), PPC Lead at Swoon Editions. Anyone working in PPC will, at … [Read more...] about 8 Good Reasons To Bid On Your Pure Brand Keywords
The One Metric We All Should Be Using in Our Bidding Strategies
Back in April, I wrote a post on why top v other bidding methods are better than using average position. This article stated that using impression share when changing bids is extremely important and average position does not take impression share into account. I ended this article by hinting that a formula was in the works on how to bid based on top v other v lost IS. That … [Read more...] about The One Metric We All Should Be Using in Our Bidding Strategies
Service Provider Problems? 4 Areas To Consider Before Firing Them
One of the best lessons I’ve learned in PPC is that my data cannot work in a vacuum. As much as I’d love to watch the clicks roll in and the conversions rack up, I can’t just close my computer on those metrics. I rely on supporting roles like CRMs, tracking platforms, and lots of different micro conversions for understanding my data. But there are also times that these … [Read more...] about Service Provider Problems? 4 Areas To Consider Before Firing Them
Hero Conf London: 4 Days Left to Save!
PPC Heroes, time is running thin to register at discounted rates for our inaugural international event. Hero Conf heads to London for the first time, 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. We’re excited to introduce 40 world-class speakers and a slate of the most relevant and timely PPC content, designed to provide actionable takeaways … [Read more...] about Hero Conf London: 4 Days Left to Save!
Dissecting PPC Agency Pricing Models, Part 3 of 3
This is the final post in my series about PPC pricing. You can read the first and second posts here and here. I planned to also write about what to look for in an agreement (from the client’s perspective) but this blog post is already 1,300+ words. If you’d like to see it, let me know in the comments. How To Bill For Miscellaneous Work There are some situations where the … [Read more...] about Dissecting PPC Agency Pricing Models, Part 3 of 3
The Case for YouTube Advertising
About a month ago, I attended a YouTube summit at Google’s NYC headquarters. At this event, 175 top advertisers assembled with their respective AdWords teams to discuss the success they’ve had with YouTube and the challenges they face. The consensus amongst the participants was that advertising on YouTube is critical to the conversion path. Advertising on YouTube plays a key … [Read more...] about The Case for YouTube Advertising
PPC & Local Service Area Businesses – A Perfect Fit
Marketing a local service business used to be a lot less complicated. In the old days, you could just put an ad in the Yellow Pages, put some flyers on mailboxes in target neighborhoods and rely on word of mouth referrals. Fast-forward to today’s landscape and it seems like it keeps getting harder and harder for local businesses to get and maintain traction in search … [Read more...] about PPC & Local Service Area Businesses – A Perfect Fit
