This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping. These new extensions are displayed alongside your shopping ads at no additional work or cost. They use existing information you’ve provided in your Merchant … [Read more...] about Shopping Promotional Text Being Retired For Automated Extensions
Search Results for: google
7 Must Have Reports To Create In AdWords Report Editor
Your PPC dreams have finally come true – data visualization is now available in the AdWords Report Editor! You now have the ability create your very own data masterpiece by dragging and dropping data to create pivot tables, graphs and charts directly in the AdWords interface. Last week AdWords announced the release of the AdWords Report Editor that will be rolled out across … [Read more...] about 7 Must Have Reports To Create In AdWords Report Editor
(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn’t you … [Read more...] about (Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
Reviewing The Latest Bing Ads Enhancements
Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features so here are the newest ones available. New Accounts And Billing Features Account and billing management isn't something you should have to spend a lot of time on. Bing recently rolled out a … [Read more...] about Reviewing The Latest Bing Ads Enhancements
Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion. Keyword Expansion When Revenue Goals Trump ROAS Goals Many times, if growth in revenue is trailing behind due to ROAS goals holding bids back, you need to find other ways to grow revenue in order to show investors the month-over-month growth the company … [Read more...] about Keyword Expansion For Venture-Backed Companies
Super-Segmentation For Quality Score
Wondering why your quality score is so low? If you are, you aren’t alone. Countless marketers and business owners wonder the same thing as they look at their AdWords reports and give their computer monitor the stink eye. It’s an important question and has implications that affect your whole account. With low quality scores you end up paying more for each click, your … [Read more...] about Super-Segmentation For Quality Score
How To Create Display URLs In Bulk
Have you faced a tight deadline and needed to create hundreds or thousands of new display URLs? Maybe you’ve onboarded a new account and realized that you have 10,000 ads all with the same display URL and no mobile preferred ad copy. Then this is the article for you. In the next few minutes, you too will be able to impress your friends, family, and maybe even your boss … [Read more...] about How To Create Display URLs In Bulk
Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
If there is one thing that has truly caught me by surprise in my role as Senior Digital Advisor for the team at Hanapin/PPC Hero – it’s the amount of traveling our sales department has done over the last couple of years. Do not get me wrong - it’s a blast and who would complain about getting out of the office now and again for a little change in atmosphere? Not me, that’s for … [Read more...] about Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
10 Steps To Strategic Account Management
As PPC marketers, we often have to-do lists that run a mile long and take up most of our day. This, of course, is a good thing because it means that we are getting tasks done within the account that should improve day-to-day performance. However, we are sometimes so focused on the tactical that we forget to look at the bigger picture and create strategic plans toward account … [Read more...] about 10 Steps To Strategic Account Management
Full Schedule Now Live: Explore Our New Advanced Track!
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls into London for the first time, 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. Our full schedule is now live and includes our all-new Advanced Track, with in-depth, … [Read more...] about Full Schedule Now Live: Explore Our New Advanced Track!
Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth. Furthermore, clients are citing our performance in these two areas as determining factors as to whether or not they’re happy with our services. Many of our prospects as well are citing these very same reasons for moving on … [Read more...] about Two Advanced Ways To Build Strong Client Relationships
