PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid … [Read more...] about [New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
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Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change in my account. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was an accurate word. The “Interesting” Change For months, conversion rate had been steady at 8% with some natural variance that is always present in paid search. Then all of sudden conversion rate dropped by 3 … [Read more...] about Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
How To Tell If You Need Time Of Day Bid Modifiers
To be in the PPC industry, you need a strong love of optimization. Beyond the basics is a plethora of adjustments, one of which tends to be underutilized. I’m talking about the time of day bid modifiers. Often times the time of day scheduling is an either/or. Either ads are enabled or they are completely turned off. Some accounts don’t need finer tuning, but many do. … [Read more...] about How To Tell If You Need Time Of Day Bid Modifiers
Liveblogging “Micro-Moments: The New Battleground For Brands”
On May 5th, Google introduced "Micro-Moments." These moments occur billions of times per day and can be anything from want-to-know, want-to-go, want-to-buy and so much more. Today, Google will be livestreaming a new event entitled "Micro-Moments: The New Battleground for Brands." Once again, we'll be liveblogging the event, giving you our instant updates, thoughts, and … [Read more...] about Liveblogging “Micro-Moments: The New Battleground For Brands”
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website clicks and conversions." We’ll be addressing three areas of the campaign. Ensuring your campaigns are targeting the right … [Read more...] about How To Optimize Twitter Ads for Business
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague understanding of what they’re doing, but launch into it anyway. Instead of going through the motions of explaining why you need a Top Performer campaign, as there are many resources for that, let me … [Read more...] about Top Performer Campaigns: Case Study of Hipster PPC
How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs. For example, let’s say a business is selling sporting goods. A prospect clicks an ad, lands on a page that sells tennis balls and buys 10 of them. Not only was the primary goal of generating a sale achieved, key information was also collected, such as phone number and email … [Read more...] about How PPC Creates Synergy Throughout The Marketing Program
[New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools, as well as some brand new features in those tools to help you further optimize your account. In this webinar, you'll learn a number of actionable takeaways to enhance your account's performance such as best practices for Shopping Campaigns, … [Read more...] about [New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Occupying additional paid search real estate is paramount when trying to stand out from the competition. Everything from ad extensions to Shopping ads, to various aesthetics when writing ad copy comes into play. Along these lines, I've put together a list of 4 lesser used techniques which help to take up more real estate. These techniques include: Review Extensions Google … [Read more...] about 4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Build And Sustain Successful PPC Relationships
While landing a new client can sometimes be viewed as the biggest hurdle in any marketing relationship, keeping the client happy and having a successful relationship is even more important. Sure, landing a client is a difficult task. You have to offer all the services they expect or need, have a pricing structure they’re comfortable with, and you’re usually up against stiff … [Read more...] about Build And Sustain Successful PPC Relationships
3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Bing recently announced the release of the Bing Shopping Campaign (BSC) beta to a limited number of advertisers. Bing Product Ads have been around for a while and work great for ecommerce accounts. As we’ve seen with Google Shopping campaigns, the benefit of the new shopping format allows for easier management, share of voice reporting for benchmark CPCs and segmentation … [Read more...] about 3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Bing Ads Introduces Automated Rules
This week, Bing Ads announced the release of Automated Rules. Similar to Google AdWords, Bing Automated Rules give you the ability to schedule and automate your top campaign management actions. In this initial release, you can automate campaigns, ad groups, ads, and keywords. Here is where you can find the Automated Rules section in the Bing Ads interface: There are … [Read more...] about Bing Ads Introduces Automated Rules
