This is the fourth in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous … [Read more...] about Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
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When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This is the third in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous posts … [Read more...] about When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
Best Sources And Techniques For Identifying Great Talent
This is the second in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the first post in … [Read more...] about Best Sources And Techniques For Identifying Great Talent
Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the latest trends, reading the latest posts, or, if you’re that good, writing them yourself. And there’s no catharsis like an SEM conference, a chance to share achievements in Excel’s Index/Match and landing … [Read more...] about Road Trip: How a Small Agency Funds SEM Conferences
AdWords Livestream To Announce Latest Mobile Innovations
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords, Jerry Dischler hosts a 45-minute livestream focused on delivering new innovations that will enable you to better reach and influence your customers on mobile devices. According to Google’s research, 91% of smartphone users now turn to their phones for ideas while right in the middle of a task. … [Read more...] about AdWords Livestream To Announce Latest Mobile Innovations
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
3 Easy AdWords Reports You Might Not Be Using
Google AdWords is a veritable sea of data, and to the fledgling PPC professional, sometimes it can seem like you’re treading water. The surface level metrics— clicks, impressions, CPC, CPA— are the lifesavers. All that other stuff can be daunting. But once you begin to know your way around the AdWords interface, there are a lot of very simple, very informative reports you … [Read more...] about 3 Easy AdWords Reports You Might Not Be Using
Important URL Updates Coming To Bing Ads
Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Bing will be adopting Upgraded URLs that will be supported when migrating campaigns from AdWords. Bing Ads Timelines You Need To Know Supporting Import of Upgraded URLs from AdWords by early May 2015 Availability of Upgraded URLs in Bing Ads by the end … [Read more...] about Important URL Updates Coming To Bing Ads
Review Extensions: AdWords’ Mythical Monster
There was once an ad extension that promised to improve your account health with better relevance, trust, and even engagement. Review extensions had rolled out, and all you had to do was complete a form such as this and all would fall into place. But it didn’t happen that easily, did it? No. In fact, there many out there still trying to get review extensions approved, … [Read more...] about Review Extensions: AdWords’ Mythical Monster
[New Whitepapers!] The CRO Short Stack
Four whitepapers to supercharge your conversion rate optimization! Conversion rate optimization is a necessity. At Hanapin, we see a large number of potential client accounts that have never done anything CRO-specific with their landing pages outside of interface level optimization. But with the every-changing world of PPC and marketing in general, you need strategies like … [Read more...] about [New Whitepapers!] The CRO Short Stack
Using Auction Competitors To Tell a Business Story
Are we seeking out as much volume from paid search as we should be? Why is cost per click and cost per acquisition increasing? At what point are we just spending more money for the same number of sales? Everyone is telling me that competition has increased. Where’s the proof? How do I know you don’t just have a bad bidding strategy? These are common questions that I … [Read more...] about Using Auction Competitors To Tell a Business Story
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers. With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders across all your generated … [Read more...] about Better Compare Your Search Term Coverage To The Competition
