Recently, Carrie Albright, Senior Account Manager at Hanapin Marketing, wrote the post Putting “Fun” Back In The AdWords Fundamentals Exam. Since then there’s been some pretty major changes in both the exam and learning material. All of the advice that Carrie gave still stands, but the exam and training information is now different. So put your feet up, grab yourself a cuppa … [Read more...] about Taking A Look At The New AdWords Fundamentals Exam
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3 Ways To Decrease CPA Without Tanking Volume
In an industry like PPC, the results of marketing campaigns are right there in front of you and for everyone to see. There’s nowhere to hide in terms of performance, and we are judged on these bottom line numbers. While many of these front-end metrics (CTR, CPC, Avg. Position, etc.) lead to better overall performance on the back-end, CPA (cost per acquisition) and profit, when … [Read more...] about 3 Ways To Decrease CPA Without Tanking Volume
How PPC Impacts Your Business
The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated … [Read more...] about How PPC Impacts Your Business
8 Hero Conf Sessions our Staff Can’t Wait to See!
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know all the content will be world-class, here are 8 sessions we’re really pumped to see: 1. Building Revenue Generating Social PPC – … [Read more...] about 8 Hero Conf Sessions our Staff Can’t Wait to See!
[New Whitepaper!] The Impact of PPC on Your Business
The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated … [Read more...] about [New Whitepaper!] The Impact of PPC on Your Business
What History Tells Us About the Bing/Yahoo Agreement
In 479 BC, there was one particular battle that was important to the Greek’s victory in the Greco-Persian Wars. It was the Battle of Plataea. In this battle, two small political states joined together to fight the big bad Persian Empire. Sparta and Athens, though small alone, were able to beat the Persian army when they joined forces and fought together. Decades later, Athens … [Read more...] about What History Tells Us About the Bing/Yahoo Agreement
AdWords Call-Only Campaigns – Who Should Use Them?
On February 20th, 2015, Google announced Call-only campaigns, though the option to only receive phone calls on mobile has been around since soon after the introduction of call extensions in January of 2010. The phone call only option for call extensions changed the manner in which ads from those campaigns appeared on mobile phones. Instead of clicking an ad to go to the … [Read more...] about AdWords Call-Only Campaigns – Who Should Use Them?
Why LinkedIn Deserves A Spot At The Paid Search Table
Google. Bing. Facebook. Twitter. These platforms usually make the short list when it comes to spending hard earned advertising dollars. Whether it’s because they’ve been in the game for a long time (Google) or are the next big thing (Twitter), these platforms usually are the focus of PPC marketers. Can you spot what’s missing? LinkedIn. Maybe a social network geared … [Read more...] about Why LinkedIn Deserves A Spot At The Paid Search Table
Bing/Yahoo Agreement Extended For Additional 30 Days
If you were eager to find out the results of the Bing/Yahoo Search partnership, unfortunately, you will need to wait another month as both parties extended the original 30 day deadline to review and possibly revamp the 2009 agreement by an additional 30 days. From the WSJ: “Under a broad 10-year deal struck in 2009, Microsoft controls the technology underpinning searches … [Read more...] about Bing/Yahoo Agreement Extended For Additional 30 Days
In Defense Of The Lowly Display URL
You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and description lines that include a … [Read more...] about In Defense Of The Lowly Display URL
Cruising Into The Sweet 16
Our annual Search Marketing Madness tournament is now down to 16 of the best PPC managers, blogs, conferences, and softwares. The stakes at play are world fame and a FREE registration to the PPC event of the year, Hero Conf. In the manager bracket, Kirk Williams and Amy Bishop moved on by the slightest of margins. Among the winners in the software bracket were SEMrush, the … [Read more...] about Cruising Into The Sweet 16
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI. Twenty years ago if you wanted to book a trip you would drive over to your local travel agency. How times have changed! Today people start their journey on the internet, and if you want to book with them you have to be in front of them when they start searching! Join … [Read more...] about [New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
