Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr. Digital Specialist I spend about … [Read more...] about 7 Areas Where Your PPC Account Is Broken
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7 Questions You Should Be Asking About New AdWords URLs
Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes. So, when you heard about new AdWords URLs, you were probably scratching your head and trying to figure the whole thing out. Well, scratch no longer (really, you’ll get a blister)—we’ve got you covered! Did you hear about Google taking away … [Read more...] about 7 Questions You Should Be Asking About New AdWords URLs
NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Interested in attending a Hero Conf Agency Growth Workshop? Check out what Hanapin Marketing’s CEO, Pat East and President, Jeff Allen have to say about what you’ll gain from attending the workshop and what they are most looking forward to about Hero Conf. What types of businesses should attend the Agency Growth Workshop? Pat: This is for agencies that want to grow by … [Read more...] about NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Start Your PPC Client Relationships Right
As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discover their business and work on devising a strategy to help them achieve their goals. Admittedly, sometimes we are so excited, that we occasionally bypass the basic first steps that any account … [Read more...] about Start Your PPC Client Relationships Right
Website Down? 2 Easy Ways to Combat Wasted Spend
Your website is down - for some reason this always occurs at inconvenient times such as at night, on the weekends, or when you're having a crazy day and are too busy to notice. Upon your discovery you frantically race around to fix the issue only to realize you forgot to pause AdWords. Every year advertisers lose thousands of marketing dollars on ad spend while their website … [Read more...] about Website Down? 2 Easy Ways to Combat Wasted Spend
Benefit From Better Search Functionality In AdWords Editor 11
Google recently launched version 11 of AdWords Editor. Besides feature updates, the editor received an overhaul to the search functionality. Although it takes a little time to get back up to speed with the rearrangement, I’ve fallen in love with the new functionality and search bar. It takes the set up out of the menus and puts it rights back in your hands. To get started, … [Read more...] about Benefit From Better Search Functionality In AdWords Editor 11
Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you've just taken the plunge into PPC or you've done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite frequently, there's … [Read more...] about [Toolkit] The Ultimate AdWords Bundle For PPC Success
New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping. Upgraded URLs … [Read more...] about New Upgraded URLs for Faster and Easier URL Tracking
Give Your Product Feed The Attention It Deserves
At this point, any ecommerce advertisers who aren’t running Google Shopping campaigns (or have at least tried them) are being left in the dust. According to RKG’s Q4 2014 Digital Marketing Report, Shopping ads drove 51% more clicks and 45% greater ad spend year over year. Take Shopping management a step further and you have the upload and optimization of the product feed. For … [Read more...] about Give Your Product Feed The Attention It Deserves
Escape Your PPC Data Rut With These Four Reports
It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day and overall performance to see if anything … [Read more...] about Escape Your PPC Data Rut With These Four Reports
Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
