One of the most important things in a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with reporting, optimizing, quality scores, and build outs. In this whitepaper, we focus on build outs and have included an example excel sheet to get you started! In this Whitepaper we'll … [Read more...] about Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
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Expect Growth With Yahoo Stream Ads
Now that the holiday madness is over, it’s time for digital marketers to plan where we’ll be spending in 2015. According to The State of Paid Search survey, the PPC market is predicted to have slower growth in 2015 than it did in 2014. However, account managers are still excited about growth opportunities for the new year. 70% of account managers who plan to increase … [Read more...] about Expect Growth With Yahoo Stream Ads
A Step-By-Step Introduction to Amazon Product Ads
There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
5 Easy Ways to Customize AdWords Scripts
Find AdWords Scripts a bit scary? The truth is any computer savvy person can edit and customize AdWords Scripts. Not a coder? Not a problem. Most scripts are very detailed and vetted by loads of users, but sometimes you need to tweak them to meet your very specific needs. If you're just getting started with adding a script to your account this quick tutorial at the bottom … [Read more...] about 5 Easy Ways to Customize AdWords Scripts
Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store or make a purchase, according to a Google study. Last month Bri wrote about the Google announcement of “Store Visits” being added to the Estimated Conversion Tool belt, which already includes phone calls, in-store purchases and cross device conversions. Before seeing if Store Visits … [Read more...] about Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happens after the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately turn into sales. These leads have to be nurtured in order to become legitimate sales … [Read more...] about Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
How to Stop Wasting AdWords Spend In Just 3 Clicks
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because they're awesome! They free up loads of time, are easy for both our novice and expert account managers to employ, automate boring AdWords … [Read more...] about How to Stop Wasting AdWords Spend In Just 3 Clicks
An Explanation Of The AdWords Conversion Optimizer Tool
Like most businesses, I’m sure your goal is conversion generation at a profitable cost per acquisition. Fortunately, Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve this goal. Today’s post will explain what Conversion Optimizer is and how it works. Additionally, set up directions will be provided along with some personal thoughts and … [Read more...] about An Explanation Of The AdWords Conversion Optimizer Tool
Expect More From PPC Hero In 2015
2015 is here, bringing with it the promise of new PPC features, strategies, and more. Here at PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content. As we begin the year we’d like to reaffirm our philosophies and let you know what to expect in 2015. PPC Hero’s Mission Our company website says it best: With every post we aim … [Read more...] about Expect More From PPC Hero In 2015
The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn are … [Read more...] about The Role Of Social Networks Moving Forward
From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Question: When I say “tissue” what comes to mind? Answer: Kleenex What about “cheese crackers”? Okay, you get the point. These two brands have created awareness where you associate their brand immediately for a term (tissue & Kleenex have almost become synonymous). Brand awareness can make or break a business, and it’s something that is most often a focus for … [Read more...] about From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
