It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day and overall performance to see if anything … [Read more...] about Escape Your PPC Data Rut With These Four Reports
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Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
It’s The Year Of Mobile…Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree that mobile devices have taken over our personal lives over the past few years with the advances in smart phones and tablet technology. However, as PPC account managers we haven’t been at the stage … [Read more...] about It’s The Year Of Mobile…Again!
The Real Performance We’ve Seen With Ad Customizers
What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert … [Read more...] about The Real Performance We’ve Seen With Ad Customizers
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below are just a few of the tools available … [Read more...] about Quick Keyword Tool In Excel
For The Best PPC Ads Change Your Focus
You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You launch these ads and you wait… And … [Read more...] about For The Best PPC Ads Change Your Focus
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
How Football Shaped My Philosophy Regarding PPC
PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high scoring teams with a defense that’s … [Read more...] about How Football Shaped My Philosophy Regarding PPC
Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
It's easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. That's why we've put together this toolkit, jam-packed full of useful tools and resources … [Read more...] about Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
Be Smarter About Your Display Network Placements
Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network. Setting up Keyword Contextual Targeting campaigns on the GDN is a great way to target your … [Read more...] about Be Smarter About Your Display Network Placements
Make Time To Tune Into Our Webinar With Bing Ads
You’ve seen us advertising our joint webinar with Bing Ads, entitled “5 Reasons You Need To Use Bing Advertising In 2015,” but I want to personally explain why you should attend. The Evolution of Bing Ads Though Bing Ads has been an advertising platform for many years, it’s really upped its game over the last couple. Consider these additions and improvements. A new … [Read more...] about Make Time To Tune Into Our Webinar With Bing Ads
3 Easy Ways to Amp Up Your AdWords Scripts
Don't want to take the time to learn Javascript? Not a problem! Anyone brave enough to navigate AdWords has the skills to make these simple changes to any AdWords Script. In my previous post I wrote a non-threatening introduction to customizing AdWords Scripts for those interested in editing scripts without having to rely on a programmer. Here at Hanapin get loads of requests … [Read more...] about 3 Easy Ways to Amp Up Your AdWords Scripts
