Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you might … [Read more...] about 10 Advertising Options that Aren’t Google AdWords
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First Impressions Of The New Google AdWords Dashboard
I started working with a new client recently and was delighted to find that the interface automatically reverts to the new AdWords dashboard. My first reaction went something like this. But after scrolling around and pushing some buttons, I took the more philosophical approach. I am confident that the changes Google has made are for the better, and it's only my … [Read more...] about First Impressions Of The New Google AdWords Dashboard
How To Migrate To Google Tag Manager
Google Tag Manager (GTM) is a useful tool for organizing and maintaining your digital marketing tags. It provides a centralized platform for managing tags and events outside of the site's source code. It makes it a fantastic resource for marketers. It can help them implement tags on their own without relying on limited developer resources. Tags are vital for conversion tracking … [Read more...] about How To Migrate To Google Tag Manager
Google Shares (A Little More Of) The Reins On DSAs
There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning into the expanded text ad structure. More importantly, Google … [Read more...] about Google Shares (A Little More Of) The Reins On DSAs
Your First Look At The Impact Of Google’s Exact Match Update
In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exact match scandal boils down to two fundamental shifts. 1) Function … [Read more...] about Your First Look At The Impact Of Google’s Exact Match Update
Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
In the latest update of Google’s exact match variants rule, the engine is taking even more liberties as to what triggers an exact match keyword. Google states that words will only be added or varied if it does not change the meaning of the keyword. Now, obviously, whether the meaning changes or not, it does not fix the fact that exact match keywords as we know them are … [Read more...] about Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
Work Smarter! Analyze Data More Efficiently with Google Sheets
You know Excel like the back of your hand, but have you SEEN how you can do PPC in Google Sheets? With this awesome tool, you can take your PPC efficiency and accuracy to the next level. Sit back, relax and Learn how your team can benefit from using Google Sheets with shareable reports, dashboards, and more. In this webinar recording, Hanapin Senior Account Analyst Rachael … [Read more...] about Work Smarter! Analyze Data More Efficiently with Google Sheets
Google To Let Advertisers Use Search Data For YouTube Ad Targeting
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting. Up until now, advertisers have only been able to narrow targeting … [Read more...] about Google To Let Advertisers Use Search Data For YouTube Ad Targeting
Google Data Studio: Revisited
Last year Google launched Data Studio in beta. We did a write up of our initial thoughts of the platform. While the idea behind it was good, there were some bugs that popped up here and there, especially when it came to adding data sources. You were also limited to only five reports with the free version. If you have more than a couple accounts to work with, this isn’t ideal. … [Read more...] about Google Data Studio: Revisited
Expanding Your PPC Coverage Beyond Google And Bing
Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion's share of budget and optimization resources. Beyond Google, however, Bing is … [Read more...] about Expanding Your PPC Coverage Beyond Google And Bing
Work Smarter, Not Harder – Using Google Sheets for PPC
Between reporting, analysis, dashboards, and action item lists, we use Excel a lot for PPC. Recently, our team has begun to rely on Google Sheets for items like reporting, dashboards, and even to-do lists and status docs. We’ll go through how to get your data into Google Sheets and how to manipulate it once it’s there. Supermetrics Want an easy way to get all your PPC data … [Read more...] about Work Smarter, Not Harder – Using Google Sheets for PPC
