2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it's not only a need, but also a necessity to automate these two critical areas. After all, if budgets are not … [Read more...] about 2015 Prediction: The Year of Bid and Budget Automation
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Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into! Custom Columns This past Tuesday, Google announced Custom Columns as a new feature. The feature lets advertisers create and view … [Read more...] about Two New AdWords Features You Should Start Using Today
Is Your PPC Budget Setting You Up To Fail?
It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel? You may ask yourself these questions: Did you allow budget to … [Read more...] about Is Your PPC Budget Setting You Up To Fail?
How Many Of Your Ads Are Going Nowhere?
At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? We strive to bring you easy tools with great results that not only simplifies your job, but amplifies your opportunities for success. Our new, exclusive tool - Broken Link Checker - focuses on broken links and sudden 404 errors. It quickly … [Read more...] about How Many Of Your Ads Are Going Nowhere?
AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”
Tune in Wednesday, December 10, as Vice President of Product Management, Jerry Dischler and AdWords Product Managers host a 30-minute livestream to recap the AdWords events of 2014. Based upon Google’s announcement, they will also be highlighting mobile attribution, app promotion ads, automated bidding features and best practices for 2015. In addition, Dischler will be … [Read more...] about AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”
Find Your Optimal Cost-Per-Click
If you were to ask a PPC specialist which metrics are most important, most of them probably would not list cost-per-click (CPC) as one of them. While it usually isn’t something that is optimized in PPC accounts, it’s definitely something we should be aware of. This article will walk through the basics of the average CPC metric. Setting Initial Bids When you upload new … [Read more...] about Find Your Optimal Cost-Per-Click
So, What Exactly Is Search Engine Marketing?
If you ever find yourself wondering, “what exactly is search engine marketing”, take a step back, and think about the words themselves. It’s no misnomer. Search engine marketing is marketing on a search engine. There. Now we’ve covered the obvious. Wasn't that helpful? No?! Why not? Because while none of the above is untrue, neither does it encompass the entire … [Read more...] about So, What Exactly Is Search Engine Marketing?
Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What's the best things about these scripts? They're fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google AdWords Tasks Save an hour a day using these 4 scripts: Changes In CTR, Monthly Budget Projections, Keyword Labeler, and … [Read more...] about Save An Hour A Day With 4 Easy To Use AdWords Scripts!
Setting Up Your Search Engine Marketing (SEM) Strategy
Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're going to walk you through the steps to … [Read more...] about Setting Up Your Search Engine Marketing (SEM) Strategy
Where On Earth Are You?
How much does Google know about Toronto? If you run a search then Google will tell you that Toronto has a population of almost 3 million people. If you geo-target Toronto in Google AdWords - just the city centre, there are almost 10 million. So which is it? Well, it’s almost 3 million. So, in that case, who are the other 7 million? And where are they? This is … [Read more...] about Where On Earth Are You?
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
