Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all truth, the Search exam is a lot like it. The main differences and content that will catapult you into your Advanced status are now at your fingertips. Whether you’re taking your first stab at the Advanced … [Read more...] about Fast Track To Crushing the Advanced Search Exam
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Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. When you first launch a PPC account you will always have a list of keywords. It is crucial that you continue to find and develop new keywords so your account can grow and maximize impressions. There are 2 approaches to keyword development: 1) Proactive 2) Reactive. Whilst we would all love to be … [Read more...] about Get Proactive And Reactive With Your Keyword Research
Bing Ad Preview Tool Now Can Be Used on Product Ads
Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface. The Bing Ad Preview Tool, similarly to the Google Ad Preview Tool, is used to see what queries your ads are showing on, and to see what your ad looks like and what position your ad is in on each query. You can see if and where your ad is showing in different locations, in different languages, … [Read more...] about Bing Ad Preview Tool Now Can Be Used on Product Ads
Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of difference-makers … [Read more...] about Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Product Listing Ads Extended for Search Partners
As an offset of Google AdSense, AdSense for Shopping helps monetize all site traffic. Using sites that are a part of AdSense for Shopping, Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer. Google explains that just like with text ads, opting into Search Partners on AdWords will … [Read more...] about Product Listing Ads Extended for Search Partners
How Callout Extensions Helped Increase CTR by 221%
Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce … [Read more...] about How Callout Extensions Helped Increase CTR by 221%
What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Let's explore a couple questions you should ask or consider when building out a pay-per-click program. Question #1: What are my goals? One of the most important questions to ask as a paid … [Read more...] about What To Ask When Building Your PPC Program
4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook is utilize the basic tools available … [Read more...] about 4 Benefits of an AdWords My Client Center (MCC)
Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative keywords are used to block … [Read more...] about Reviewing Negative Keywords In Light of Recent Changes
What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. A 100% impression share would indicate that you are reaching the entire traffic volume. But this metric would be misleading. Our case study reveals that total impression share can be a quite misleading metric for determining your share of total voice. The metric is a better indication of your … [Read more...] about What PPC Impression Share Really Tells You
Turn Traffic Into Results With This Ulitmate CRO Toolkit!
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey, making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the … [Read more...] about Turn Traffic Into Results With This Ulitmate CRO Toolkit!
Callout Extensions for Everyone
Callout Extensions coming to all AdWords users soon? Select AdWords users have been beta testing callout extensions, and soon this feature will be available to all. The PPC world has been buzzing about this new feature on Twitter as ads will begin taking up more space than ever before: What Are Callout Extensions? Callout extensions are used as an extra ad … [Read more...] about Callout Extensions for Everyone
