PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit … [Read more...] about Audit Your PPC Account in 20 Minutes Using AdWords Segments
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9 PPC Hacks You Should Be Using – New Whitepaper!
Let’s face it - we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks that can help your campaigns flourish. Learning just one of these hacks for the first time could mean serious performance increases for your campaigns! In this … [Read more...] about 9 PPC Hacks You Should Be Using – New Whitepaper!
Morning Clicks: Facebook Expanding Mobile Ad Network and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Advertisers are expected to spend how much money on Display advertising? A recent study projects what advertisers are expected to spend in 2019 on … [Read more...] about Morning Clicks: Facebook Expanding Mobile Ad Network and More
Driving Phone Conversions – Let’s Talk
For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone conversation to close the deal. And to address this interest in getting users on the phone, a wealth of call tracking technologies have been … [Read more...] about Driving Phone Conversions – Let’s Talk
Tips for Getting Results with an Inherited PPC Account
I’ve been assigned to a series of new clients recently as we shepherd them through their first 90 days with Hanapin. Additionally, I have been auditing accounts for prospects through our pre-sales process. In every instance, the accounts are pre-existing and have or would become an ‘inherited account’ situation. These accounts are currently not meeting goals and have a previous … [Read more...] about Tips for Getting Results with an Inherited PPC Account
5 Steps To Choose The Right Pay Per Click Company
Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing. Below are five steps you should consider before choosing your PPC agency. Step 1: Make A List When beginning your search, build an inclusive list of potential agencies, starting with professional … [Read more...] about 5 Steps To Choose The Right Pay Per Click Company
What To Do When Your Display Campaign Loses Volume
Display campaigns can be a great source of leads, but they can also be a bit tricky to control. Websites on the Google Display Network can change something about the content of their site, or which ad formats they allow to show on their site, causing a change in traffic for your campaign. So you’re running a display campaign that’s bringing in a substantial amount of leads. … [Read more...] about What To Do When Your Display Campaign Loses Volume
Looking Forward To AdWords Ad Customizers
In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad customizers over the coming weeks. … [Read more...] about Looking Forward To AdWords Ad Customizers
Day Trading And Pay-Per-Click
Recently, I was at the BIAKelsey conference in the ever-colorful and precarious city of New Orleans. I bring this fact up because I learned of an analogy that will forever change my views regarding Search Engine Marketing. There we were, in a meeting with a prospective client on the top floor of the Hyatt Regency with a beautiful view of the SuperDome. In our discussions, … [Read more...] about Day Trading And Pay-Per-Click
Digital Advertising is Becoming a Liberal Art
Our conventional understanding of the liberal arts is that they are comprised by intellectual pursuits that allow a person to thrive in daily life. At least, daily life as it happened in the era of classical antiquity— which is to say when Julius Caesar was clomping around in his first-edition Birkenstocks. Then, the pantheon of practical intelligence was comprised of … [Read more...] about Digital Advertising is Becoming a Liberal Art
Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Make a pricing change to an item on your website, and have that change automatically reflected in your shopping campaigns. [Inside … [Read more...] about Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Mobile-Focused Display Ads Coming
Have you had troubles with your display ads showing on mobile devices? As advertisers we have been hearing for a long time about how mobile is the future, and how we need to move our focus toward advertising on mobile devices. However, the resources for mobile have just not been the same as the resources we have on desktop, especially on the Display Network. Well, in the … [Read more...] about Mobile-Focused Display Ads Coming
