Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most promising keywords and when you take the Content … [Read more...] about 60% Better CTR With Google DSK Campaigns And Other Real World Results
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Google Announces Ecommerce Partnerships For Shopping
Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading … [Read more...] about Google Announces Ecommerce Partnerships For Shopping
How Online Educators Should Be Using The Google Display Network
To use display to its full potential, you need to know your client’s business, audience, and goals. You can use this type of marketing for remarketing, targeting websites, or targeting your online education audience. In this whitepaper, Production Associate Diane Matacale will list two different ways where display could help your lead generated clients obtain the leads they … [Read more...] about How Online Educators Should Be Using The Google Display Network
Using Google Analytics To Power AdWords Campaigns
All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better. Lately, I have been writing about Display advertising. … [Read more...] about Using Google Analytics To Power AdWords Campaigns
Google’s Responsive Display Ads Pack A Punch
Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Putting On The Gloves: What Are Responsive Display Ads? First off, … [Read more...] about Google’s Responsive Display Ads Pack A Punch
How To Go From Google ETAs To Bing ETAs
Just a few short months ago, Google announced expanded text ads. At first, there was a little panic in the advertising world. But now that it is rolled out to everyone, marketers are jumping on board and realizing the new norm. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Bing! Shortly after Google … [Read more...] about How To Go From Google ETAs To Bing ETAs
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course. And your next chance to experience all that Hero Conf has to offer is fast approaching, 24-26 October at etc.venues St Paul's in Central London. We're bringing back the Hero Conf Advanced Track - 9 … [Read more...] about Keynotes from Bing & Google + the Hero Conf Advanced Track
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead … [Read more...] about [New Whitepaper!] Guide to Google AdWords: Advanced Edition
Google Announces Controversial Updates To The Keyword Planner Tool
Four days ago, a messenger from Google updated the AdWords Community forum on the state of the Keyword Planner tool. The response from several advertisers was quite dramatic. You can see the original message here. While this update does not seem significant at first, the paid search community immediately honed in on the words “limited data” and the ensuing comments … [Read more...] about Google Announces Controversial Updates To The Keyword Planner Tool
Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven't already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season! This Thursday, August 18th at noon EST, we'll … [Read more...] about Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search for a device generically or by brand, you may … [Read more...] about Google’s Not Selling Your Products Like It Used To
On Demand Webinar: What’s In A Name? Product Titles and Brands in Google Shopping
On Demand Webinar What's In A Name? Product Titles and Brands in Google Shopping Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: What’s In A Name? Product Titles and Brands in Google Shopping
