The time has come! You're ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you'll want to be wary of, and, of course, suggestions for where to focus and how to approach this exam! Practice for The AdWords Fundamentals Exam Step 1 - Get the Fundamentals Guide. Google wants you to … [Read more...] about Putting “Fun” Back In The AdWords Fundamentals Exam
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Performing Competitive Analysis – How to Stay Ahead of Your Competition
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction. Today, we’ll discuss both how the analysis was conducted and how we used it to drive strategy. Pulling the Data: The Auction … [Read more...] about Performing Competitive Analysis – How to Stay Ahead of Your Competition
5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers seem a bit off (either too high or too low compared to backend data). I would recommend getting in the habit of … [Read more...] about 5 Options to Ensure Accurate PPC Conversion Tracking
Twitter Acquires TapCommerce for Mobile Retargeting Ads
As mentioned in today's Morning Clicks, Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry. The management team for Twitter is very excited about the acquisition, as this allows Twitter to offer more tools and services for app re-engagement advertisements. The acquisition cost is being … [Read more...] about Twitter Acquires TapCommerce for Mobile Retargeting Ads
Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing and scheduling your ads now. Writing … [Read more...] about Write and Schedule Your Holiday Ads Now – Save Time Later
6 Factors to Assigning the Right PPC Account Manager
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot salespeople (“Whose turn is it?”). Why is that? Because just as any account has multiple facets of need, Account Managers have different experiences and focus … [Read more...] about 6 Factors to Assigning the Right PPC Account Manager
Bing Ads Announces Keyword, Editor, Security, and API Updates
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience. Opt out of exact match plurals It’s amazing the difference one little “s” can make. After all, there’s not much funny about the four humors, right? Before, if … [Read more...] about Bing Ads Announces Keyword, Editor, Security, and API Updates
8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks Using Dynamic Keyword Insertion (DKI) or Dynamic Search Ads (DSA) will give you extra character space While the official limit on … [Read more...] about 8 PPC Hacks You Should Be Using
A Client’s Introductory Guide to Pay Per Click Marketing
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to the relationship in a way that will help you make the most money. I’ve broken this post into three parts: 1. What is Pay Per Click Marketing? 2. What is the Key to Winning at … [Read more...] about A Client’s Introductory Guide to Pay Per Click Marketing
Roundtable: The eCommerce Feature Producing Great Results
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in your campaigns! Without further ado, here's the question: What is one eCommerce PPC feature/campaign type that has produced great results … [Read more...] about Roundtable: The eCommerce Feature Producing Great Results
AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
Do you use Google AdWords' conversion optimizer or Remarketing Lists for Search Ads (RLSAs)? Well, now you can use them both together. Google Ads recently announced that the automated bidding strategies that use conversion data are now available for your remarketing lists for search. If you are unfamiliar with the conversion optimizer, the way it works is you set CPA goals … [Read more...] about AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
AdWords Dynamic Remarketing – Oh The Possibilities
It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful. In trying to capitalize even further, I’ve put together a list of Dynamic Remarketing audience combinations I’d like to try. … [Read more...] about AdWords Dynamic Remarketing – Oh The Possibilities
