Attention PPC Account Managers everywhere! Gone are the days of tediously navigating external API’s in order to access your mobile call performance data. Click-to-call conversions are now tracked right in AdWords. This function has actually been available for a couple of weeks, but has flown under the radar. Earlier this week, our own Rachael Law wrote about the importance of … [Read more...] about Mobile Site Call Conversions Now Available in AdWords
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Optimize Bids By Weather Using AdWords Scripts
It’s that time of year... drums please, summer summertime!” The time of year when the sun is shinning one minute and the next minute, rain is ruining your summer BBQ plans. If you have a product or service that is directly affected by the weather, this post is for you! The AdWords bid by weather script is simple to set up and allows you to optimize bids automatically based on … [Read more...] about Optimize Bids By Weather Using AdWords Scripts
How to Form a Remarketing Strategy
On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and implement. At a basic level, you can add the remarketing code to your website and easily show ads to anyone who has visited your website. If you want … [Read more...] about How to Form a Remarketing Strategy
How To Do Keyword Research for Ecommerce Accounts
Ecommerce accounts are a beast all their own. Many PPC Account Managers deal strictly with one type of account, so if you get thrown an ecommerce account for the first time, you may be a little lost about where to start for keyword research. There are a lot of awesome ecommerce tools out there, like shopping campaigns, dynamic ads, etc. Sometimes, keywords can become a second … [Read more...] about How To Do Keyword Research for Ecommerce Accounts
Bing: Simplified Device Targeting is Coming
Bing has officially announced that they are making the switch to what Google AdWords refers to as "Enhanced Campaigns". It appears that Bing has employed the "if you can't beat 'em, join 'em" approach here, considering in April 2013 Bing explained why they would not be switching over to "enhanced campaigns". Presumably, the ability to run AdWords campaigns in Bing Ads with … [Read more...] about Bing: Simplified Device Targeting is Coming
What John Oliver’s Net Neutrality Rant Means for Digital Marketing
Late Sunday Night, former Jon Stewart fidus Achates and present host of HBO’s Last Week Tonight, John Oliver, delivered a rousing excoriation of the pending decommitment to Net Neutrality to an audience of some 1.1 million Game of Thrones hangers-on. In doing so, Oliver fanned new life to the flames risen from the May 15th vote to pass new Net Neutrality rules. Net … [Read more...] about What John Oliver’s Net Neutrality Rant Means for Digital Marketing
Roundtable: Four Uncommon Ways to Nail Competitor Research
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it's hard to think of a better topic for such a venue than competitor research. Everyone has their own way of researching the competition, particularly when it comes to bids and keywords. And it's not always clear what works. For some, it's a … [Read more...] about Roundtable: Four Uncommon Ways to Nail Competitor Research
One Million Ways to Define a Conversion: The A-Z Guide
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition? I don't blame you if you're having a hard time keeping track of it all– with that many columns, it's enough to make your head spin. So to keep your brains intact, we've compiled some of … [Read more...] about One Million Ways to Define a Conversion: The A-Z Guide
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Yes or no? Reasons for Restructuring Your PPC Account
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process that often impedes performance. In order to achieve long-term success in our accounts, we sometimes have to rebuild our campaigns … [Read more...] about Yes or no? Reasons for Restructuring Your PPC Account
Introducing the New PPC Hero
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the new PPC Hero. It’s a lot to soak in, but here are the watchwords we followed while creating it: Relevant. Dynamic. Shareable. Meaningful. We hope you find at least a few … [Read more...] about Introducing the New PPC Hero
Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam, Carrie, Jake and Eric have already warned you about the Display Network, newly ill-performing keywords, sideways Search Partners and runaway Broad match keywords – excellent advice on all fronts! I thought for my contribution, I’d tackle how you can be sure not to lose track … [Read more...] about Suggestions for Herding Multiple PPC Accounts
