For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? LinkedIn Ads can be a tricky beast wrangle due to the ‘self service’ set up of the platform but once you are up and running, it’s … [Read more...] about Getting Started With LinkedIn Ads – What You Need To Know
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10 People Who Should Attend Hero Conf 2014
By now you're probably well aware that Hero Conf, the PPC Conference of the Year, will take place April 28-30, 2014 in Austin. What you may be wondering is if this event is right for you. Of course we think Hero Conf could benefit anyone in the digital space, but we thought we'd put together a list of those we know would find it worthwhile. Which one are you? 1. The PPC … [Read more...] about 10 People Who Should Attend Hero Conf 2014
Labels In The AdWords Editor! Is It But A Dream?
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? If only life could be as simple as those days of the Jetsons where you press a single button and everything is ready just the way you … [Read more...] about Labels In The AdWords Editor! Is It But A Dream?
PPC Hero Reviews Wordstream’s AdWords Grader Plus
Earlier this week our friends over at Wordstream launched their new and updated AdWords Grader Plus and we thought we'd take a look at what's changed. For those of you interested in our previous thoughts on the grader Eric wrote a review of Wordstream's AdWords Grader back in November 2012. What does the AdWords Grader do? A quick recap for those of you not wanting to read … [Read more...] about PPC Hero Reviews Wordstream’s AdWords Grader Plus
The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
Facebook Sponsored Stories Sail Into The Sunset
Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook ads in the coming months and that would make the popular Sponsored Stories redundant. A recent class action lawsuit probably didn’t help keep the … [Read more...] about Facebook Sponsored Stories Sail Into The Sunset
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your message on your new phone’s tiny screen, it’s a common problem. In creating a PPC campaign based on those searches, it is only natural … [Read more...] about Targeting Your Mispeeled Search Temrs
Is Your PPC Account Running On Autopilot?
Quite frequently over the last few months, I’ve had conversations with either prospective clients or account managers from other agencies who have expressed the same concern/issue – “I’m worried the account has gone stagnant.” My first response is always to refrain from assuming the worst, as it’s actually a little difficult (in my very humble opinion) these days to set it and … [Read more...] about Is Your PPC Account Running On Autopilot?
The Dangers Of Remarketing Sensitive Products
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
Better Communicate The Value of PPC To Those You Answer To
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write killer ad copy, diligently research new keywords, methodically change bids and analyze data with the best of them. In other … [Read more...] about Better Communicate The Value of PPC To Those You Answer To
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
Happy New Year from PPC Hero!
Here we are, once again, at a content marketer's favorite time of year: The end of it! It's a wonderful time that allows us to reflect, look ahead, and create surprisingly compelling listicles about things like "Our Best Posts of The Year" (as well as being mentioned in other people's Best Posts of The Year). In short: We love it. And we hope you do too. And, as we often do … [Read more...] about Happy New Year from PPC Hero!
