How many custom columns are you using in your Google Ads accounts? If you’re looking for some additional insights into how your Google Ads account is performing, here are some custom columns that can help. Especially if you’re not a novice search marketer, these custom columns can help you understand performance a bit easier and get some direction on where to make … [Read more...] about 4 Google Ads Custom Columns I Use Everyday
Search Results for: google
Ultimate Guide to Google Ads Remarketing
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or search on Google. It works by placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Whether through image, video or text ads, remarketing ensures you're reconnecting … [Read more...] about Ultimate Guide to Google Ads Remarketing
12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Low, Medium, High: Decoding Google Shopping Priority Settings
Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but with different goals, budgets, or bidding strategies. The significance of priority settings lies in their … [Read more...] about Low, Medium, High: Decoding Google Shopping Priority Settings
How AI Call Tracking Is Changing the Google Ads Game
Google Ads account management is like chess. It’s easy to learn the moves, but it takes years of practice to master the techniques and become an professional.We all know that a killer landing page and multiple contact points (forms, phone number, chat), catchy and well-thought-out headlines, stunning image ads, a stellar conversion and bidding setup, typically do the trick … [Read more...] about How AI Call Tracking Is Changing the Google Ads Game
Making google ads and looker studio work for you
9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it's making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. Even the paid social platforms like Meta, … [Read more...] about 9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Google guilty of possessing an illegal monopoly on search
A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the Justice Department revealed the myriad underhand methods Google has employed to enable it to become and remain the world's … [Read more...] about Google guilty of possessing an illegal monopoly on search
