What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the words you use and if you … [Read more...] about [New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
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Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants is for you. If your organization qualifies, you can receive $10,000 USD a month...for free! Think of what your organization can do with that money to try and build awareness, collect donations, or try to sign up volunteers. While I will vouch for Google Ad Grants any day, it … [Read more...] about Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
Expanded Text Ads Come To Google AdWords Editor
Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the interface or bulk upload excel sheets, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor 11.5.7. Advertisers now have the ability to … [Read more...] about Expanded Text Ads Come To Google AdWords Editor
What’s in a Name? Product Titles and Brands in Google Shopping [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, What's in a Name? Product Titles and Brands in Google Shopping. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google To Release New Shopping And Travel Features New Google … [Read more...] about What’s in a Name? Product Titles and Brands in Google Shopping [Webinar Confirmation]
On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
More about this Webinar What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the … [Read more...] about On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You find yourself slaving away day after day pulling numbers, calculating CPCs and CPLs, only to end up with a mediocre looking report. But wait. There has to be a better way. Let’s explore another option: Google Data Studio. The Interface When you log in, … [Read more...] about Create Visually Appealing Reports With Google Data Studio
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
How To Choose Your Google Display Network Audiences
The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign. In this post, we are going to discuss … [Read more...] about How To Choose Your Google Display Network Audiences
Google Goes All In With Location Based Paid Search
We are creatures of comfort and convenience. The weight of mobile phones in our pockets feels like little security blankets. The Great and Powerful Google recognizes our need for convenience and is always working to make it easier consumers to find what they need. On the flipside, with one of the latest updates, Google is making it seamless for advertisers to get in front of … [Read more...] about Google Goes All In With Location Based Paid Search
Google Announces Conversion Import For Salesforce
Are you tired of endlessly tracing leads from Salesforce back to AdWords? Maybe you’re not even able to trace Salesforce leads back to AdWords, but you feel that SURELY some of your leads are coming from AdWords? Many PPCers have faced budgeting decisions for AdWords campaigns that are incredibly difficult due to the lack of lead data resulting from their campaigns. But … [Read more...] about Google Announces Conversion Import For Salesforce
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
Liveblogging “Google Ads & Analytics Announcements”
Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions. Let the countdown begin! #GoogleSummit Senior Vice President takes the stage. What he is always hearing? "Mobile changes everything." A mobile first world. The shift from desktop to mobile has happened. Now, … [Read more...] about Liveblogging “Google Ads & Analytics Announcements”
