Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 3 Events You Must Start Tracking In Analytics
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Create a Content Experiment in 4 Easy Steps
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about Create a Content Experiment in 4 Easy Steps
3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
Do Mobile Preferred Ads Actually Prefer Mobile?
Enhanced Campaigns have been pretty controversial, as I'm sure you're aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of device segmentation and traffic control that we previously enjoyed. Chief among our concerns are business models that focus solely on mobile … [Read more...] about Do Mobile Preferred Ads Actually Prefer Mobile?
The One Hour Placement Report
There is an enormous amount of information in a placement report - some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other side bleary eyed with an enormous list of sites to exclude and a deep understanding of the weird sites that have opted into the GDN. … [Read more...] about The One Hour Placement Report
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I am resourceful, and … [Read more...] about How To Deal With Client Tracking Issues
RLSA & Why Tablet Targeting Isn’t Dead
Today's post is brought to you by PPC Hero Ally Thomas Hertkorn. Thomas is currently Head of SEM at Netlead GmbH & Co. KG, SEM in Berlin (Germany), specializes in PPC consulting, automation of large PPC accounts and has over 6 years of experience in Online Marketing. You can reach him @ThomasHertkorn -- Imagine you have a online shop that sells only tablet cases, where … [Read more...] about RLSA & Why Tablet Targeting Isn’t Dead
Save Time With The Ten Minute PPC Audit
It's series week on PPC Hero and we continue our run-down of time-saving techniques we've adopted in the past 12 months. This week Eric has already looked at building out your account and Carrie has dived into quick and dirty quality score techniques. Today we're going to look at the ten minute 'sense-check' audit. ---- A well-researched, in-depth audit of a PPC account can … [Read more...] about Save Time With The Ten Minute PPC Audit
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our series, I’ve provided a quick look at how I manage quality score when time is of the essence. What’s all this “quick and dirty” talk? Quick: You filter out … [Read more...] about Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Has Modified Broad Match Effectively Killed Phrase Match?
I've been creating a lot of campaigns lately between getting new clients, standard keywords research for existing clients, and existing clients getting new products or running sales on seasonal products. With a tight deadline on these campaign builds, I've found myself wondering why I should even bother with phrase match keywords. See, I build my campaigns by match type. I … [Read more...] about Has Modified Broad Match Effectively Killed Phrase Match?
Eight PPC Tactics That Are Hiding in Plain Sight
No matter where you live, there’s a restaurant nearby that you pass by on a daily basis without going in. At first you pass and you’re curious about it, and then you get less curious, and then finally you don’t even notice it any more. It’s just part of the scenery. The best part, though, is when you finally stop in for whatever reason and the food is delicious. We’ve … [Read more...] about Eight PPC Tactics That Are Hiding in Plain Sight
