All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about … [Read more...] about How To Increase ROAS For Your PLA Campaign
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Should Every PPC Expert Know CRO?
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality and Carrie looked into how you can expand your reach in a way that pays off! Today … [Read more...] about Should Every PPC Expert Know CRO?
How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality and now we'll help you expand your reach in a way that pays off! Wouldn't it be nice … [Read more...] about How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
3 Tips to Troubleshoot Your Lead Quality
This week on PPC Hero, we're all about the practical application of PPC know-how to solve major mysteries plaguing your account's performance. Today, I'm going to share with a you a few pointers on how to troubleshoot where your bad leads may be coming from. With a little bit of time, effort, and ongoing vigilance you can keep your leads squeaky clean with these tips. 1) Have … [Read more...] about 3 Tips to Troubleshoot Your Lead Quality
Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad's work or who have seen him speak, you'll know he has a tendency to say something incredibly obvious that you somehow had never thought of before. In this case he mentioned a simple approach to dealing with the messy business of … [Read more...] about Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
New Target ROAS Bidding In AdWords
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords. Target ROAS bidding will be rolling out across all accounts over the coming weeks. As all the good little digital marketing … [Read more...] about New Target ROAS Bidding In AdWords
Increase the Power of AdWords Scripts With a Few Simple Edits
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you find from Google or others are useful, but they don’t always do exactly what you would like them too. This issue continually surfaces in questions and requests … [Read more...] about Increase the Power of AdWords Scripts With a Few Simple Edits
How to Create a PPC Budget
New companies enter the PPC marketplace daily. We see it first-hand as we bring on new clients who require their accounts to be built from scratch, or with our current clients as they see increased competition in their vertical. Whether it’s your first time diving in to paid search marketing or you’re opening up a test budget for a new segment – the following tips will help you … [Read more...] about How to Create a PPC Budget
Easily Increase Your Leads with Bing Phone Extensions
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our clients at Hanapin. The extensions not only draw attention to your ad, the offer an alternative way to contact your business. This is especially … [Read more...] about Easily Increase Your Leads with Bing Phone Extensions
AdWords Cross-Device Estimates. Good or Bad?
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses across multiple devices and eventually phone and in-store conversions. Google said this day … [Read more...] about AdWords Cross-Device Estimates. Good or Bad?
9 Tips for Improving Cost-Per-Lead
When it comes to PPC account management, I feel like most techniques are geared towards growth and forward progress…and for good reason! I mean, who would prefer to only get the yellow part of the cotton candy and miss out on the blue and pink?! If you can have all three – what would that take? If you can find more conversions for your account – what would THAT take? However, … [Read more...] about 9 Tips for Improving Cost-Per-Lead
Case Study: 78% Lower CPAs With Dynamic Remarketing
In the final part of our September 'dynamic' series we're going to look at dynamic remarketing and how it has fared for us so far. We've already looked at Dynamic Search Ads, Dynamic Keyword Insertion, Using AdWords Scripts, and Bing's Dynamic Parameters. ----- Back in August we took a dive into some of the most recent feature changes in Google AdWords. The one that most … [Read more...] about Case Study: 78% Lower CPAs With Dynamic Remarketing
