Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to impression share metrics (and the leveraging thereof) Quick glance at what this means, exactly: We are looking at our individual keyword … [Read more...] about New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
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Comparison-Shopping Engines: How to Optimize CSEs, Part IV
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. So you have decided to advertise on a … [Read more...] about Comparison-Shopping Engines: How to Optimize CSEs, Part IV
Show Off Your Reviews in AdWords with a New Extension
Two weeks in a row I've brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed an ad extension that displays reviews. Google’s announcement called it the “don’t take our word for it” extension. Advertisers can submit … [Read more...] about Show Off Your Reviews in AdWords with a New Extension
The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which our careers and lives (and senses of self and self worth {etc., etc.}) are built. Here’s the main thrust the letter: “To avoid the potential for deception, … [Read more...] about The End of Paid Search As We Know It?
PPC Landing Pages Should Optimize For Customer Awareness
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors' awareness levels. I don’t mean whether or not they've had their morning coffee, but rather where they lie on a scale of ‘they have no clue about you, your product, pricing or why they might need it’ to ‘they … [Read more...] about PPC Landing Pages Should Optimize For Customer Awareness
8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they've typed in some keywords, set the budget, and switched on the campaign, there's nothing more to do except sit back and watch the conversions roll in. In reality, any account can benefit from a few quick, simple tweaks designed to optimize ROI – and these updates don't cost anything … [Read more...] about 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. Following my last article about the top 10 … [Read more...] about Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
Boost Your AdWords CTR with Sitelink Descriptions
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional lines of text were added from your other ad copy to flesh out the sitelinks. These provided extra … [Read more...] about Boost Your AdWords CTR with Sitelink Descriptions
Acquisio’s PPC Management Software: How and Why We Use It
When it comes to automating your PPC workload, there exists a wealth of tools out there on the market. The past few years have seen a real growth in the quality of these tools, and as generally most companies will be using either no tools, or just one (particularly as changing often requires re-training), we wanted to take some time to review Acquisio for you and explain why we … [Read more...] about Acquisio’s PPC Management Software: How and Why We Use It
Revisiting Display Targeting One Year Later
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. For this month's series post I knew I wanted to talk about the Display Network, so … [Read more...] about Revisiting Display Targeting One Year Later
The Top 25 Most Influential PPC Experts in 2013
It's that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year's list of Most Influential PPC Experts. We don't want to delay the results, so scroll past the infographic for more information about how we arrived at the final list. One important disclaimer: To avoid a conflict of interest, no PPC experts from Hanapin Marketing were … [Read more...] about The Top 25 Most Influential PPC Experts in 2013
