For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
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How To Run Remarketing Like A Boss
Today's post comes from PPC Hero Ally, Tyler Jordan of PPC Associates. -- Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel doesn’t match the one I’m about to show you, change it up to fit your style. That said, … [Read more...] about How To Run Remarketing Like A Boss
Comparison-Shopping Engines: The top 10 CSEs, Part 2
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. In my first blog post of this series I … [Read more...] about Comparison-Shopping Engines: The top 10 CSEs, Part 2
What Newcomers to PPC Need to Know
The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to best practices . Don't try to stray away from this for a while. You may see more experienced PPC managers blogging about really cool concepts that … [Read more...] about What Newcomers to PPC Need to Know
What Is Considered A ‘Good’ CTR?
I cannot count the number of times I’ve heard this question in some variation – “What should my goal CTR be?” “What’s considered a good CTR?” I also can’t tell you how lame I feel saying “Well, that depends…” I’m in PPC, aren’t I supposed to have all the answers!? For starters, no account manager has all the answers but even then – some questions just don’t HAVE answers. A … [Read more...] about What Is Considered A ‘Good’ CTR?
10 (okay, 11) Point Check List To Ensuring Ad Health
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn't mean you need to spend days, hours, or even large chunks of your mental space creating ads for your clients. It does mean that you need to be mindful of how effectively you’re grabbing the … [Read more...] about 10 (okay, 11) Point Check List To Ensuring Ad Health
When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new within paid search ads (ever heard of PLAs?). But for search marketers who have been creating little green and blue ads that have … [Read more...] about When and How to Use AdWords Image Extensions
Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of … [Read more...] about Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Vote For The PPC Experts You Want in Our Top 25!
Update: Voting for this year's contest has now concluded. Watch this blog later this week for the final list of 25! After last year's Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our readers didn't get a chance to help craft the list. Message received! This year, we opened the nomination process to suggestion from you, our … [Read more...] about Vote For The PPC Experts You Want in Our Top 25!
5 Approaches To Unlocking The Secrets Of Your Different Customer Types
In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that offers supplies for those interested in fantasy games involving dice and role-play. You may be a seasoned D&D player who wants to … [Read more...] about 5 Approaches To Unlocking The Secrets Of Your Different Customer Types
What PPC Certifications Should Really Be Testing For
PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I also receive a lot of questions about the best certification programs during webinars and at conferences. (MarketMotive is the non-Google PPC Certification, ipassexam is a great one for preparing for Google Certifications and I liked the most … [Read more...] about What PPC Certifications Should Really Be Testing For
Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
