Regional champs have been named in this year's search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all … [Read more...] about Search Marketing Madness Final Four Announced!
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The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
You've asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it's doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
Watch Out for Runaway Bids
Two weeks ago I had an alarming discovery in an account. Based on the geo-targets, day-parting and device based bid multipliers I had turned 300,000 keywords in to 7.4 million UNIQUE bids. The reason, as many in the PPC world know by now, is the multiplied affect of bid multipliers. The math is pretty straight forward. You take the number of bid multipliers for location … [Read more...] about Watch Out for Runaway Bids
Heroview: An In-depth Look At Remarketing
On last week's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has worked with a variety of business-to-business and business-to-consumer verticals in ecommerce … [Read more...] about Heroview: An In-depth Look At Remarketing
What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: so are there any Facebook ads you like? And in answer, I’m showcasing three ads that I’ve come across which I think do a fine job of capturing the viewers attention … [Read more...] about What Some Facebook Ads Actually Get Right
Full Value of Mobile – A Dream Coming True?
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely … [Read more...] about Full Value of Mobile – A Dream Coming True?
Seven Things We Learned in March That You Should Learn Too
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques this past month and we wanted to pass them along to you. Take Assisted Clicks into Consideration in Your Optimizations Sam Owen The biggest … [Read more...] about Seven Things We Learned in March That You Should Learn Too
How to Quickly Creep on the Competition And Improve Your PPC Accounts
One of my favorite things about competitor research is the "view page source" option on your competitor's pages. This isn't always a great source, but when it is--it really is! Step 1. Right click on your competitor's site and select "view page source". Step 2. Check for keywords. Ctrl+F for "keyword". You'll either come away with some keywords you didn't think of … [Read more...] about How to Quickly Creep on the Competition And Improve Your PPC Accounts
Hero Conf Guest Posts: We Have a Winner!
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall winner. But it had to be done, and in the end the votes among the PPC experts in our offices ended up aligning perfectly with the post that also had the most page … [Read more...] about Hero Conf Guest Posts: We Have a Winner!
Make It Count! How To Avoid Common PPC Ad Testing Mistakes
One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit with a little bit of maths involved, however it rarely seems to be as simple as it seems. For the past couple of weeks I've been working heavily on … [Read more...] about Make It Count! How To Avoid Common PPC Ad Testing Mistakes
What You Need to Know About Enhanced Display Campaigns
If you still need to make the jump to Enhanced Campaigns, then you've got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You're already keenly aware of the Bid Modifiers in place for Mobile Devices, Locations, and Ad Schedules - but did you know that it's coming to your Display campaigns, too? Here's the … [Read more...] about What You Need to Know About Enhanced Display Campaigns
Get Descriptive With Your Keyword Match Types
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Anyone who’s just getting into the world of PPC has surely seen the below … [Read more...] about Get Descriptive With Your Keyword Match Types
