I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: so are there any Facebook ads you like? And in answer, I’m showcasing three ads that I’ve come across which I think do a fine job of capturing the viewers attention … [Read more...] about What Some Facebook Ads Actually Get Right
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Full Value of Mobile – A Dream Coming True?
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely … [Read more...] about Full Value of Mobile – A Dream Coming True?
Seven Things We Learned in March That You Should Learn Too
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques this past month and we wanted to pass them along to you. Take Assisted Clicks into Consideration in Your Optimizations Sam Owen The biggest … [Read more...] about Seven Things We Learned in March That You Should Learn Too
How to Quickly Creep on the Competition And Improve Your PPC Accounts
One of my favorite things about competitor research is the "view page source" option on your competitor's pages. This isn't always a great source, but when it is--it really is! Step 1. Right click on your competitor's site and select "view page source". Step 2. Check for keywords. Ctrl+F for "keyword". You'll either come away with some keywords you didn't think of … [Read more...] about How to Quickly Creep on the Competition And Improve Your PPC Accounts
Hero Conf Guest Posts: We Have a Winner!
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall winner. But it had to be done, and in the end the votes among the PPC experts in our offices ended up aligning perfectly with the post that also had the most page … [Read more...] about Hero Conf Guest Posts: We Have a Winner!
Make It Count! How To Avoid Common PPC Ad Testing Mistakes
One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit with a little bit of maths involved, however it rarely seems to be as simple as it seems. For the past couple of weeks I've been working heavily on … [Read more...] about Make It Count! How To Avoid Common PPC Ad Testing Mistakes
What You Need to Know About Enhanced Display Campaigns
If you still need to make the jump to Enhanced Campaigns, then you've got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You're already keenly aware of the Bid Modifiers in place for Mobile Devices, Locations, and Ad Schedules - but did you know that it's coming to your Display campaigns, too? Here's the … [Read more...] about What You Need to Know About Enhanced Display Campaigns
Get Descriptive With Your Keyword Match Types
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Anyone who’s just getting into the world of PPC has surely seen the below … [Read more...] about Get Descriptive With Your Keyword Match Types
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Going Beyond the Basics with PPC Keyword Research
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. When it comes to keyword research everyone in PPC seems to have their own … [Read more...] about Going Beyond the Basics with PPC Keyword Research
Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8 years ago, I remember getting all the “pro tips” like putting the keyword in the title, using numbers or special characters, title casing, … [Read more...] about Finalist: Optimizing and Targeting for User Behavior
Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords, write their ads and pay Google. That’s the blue pill. Playing inside the Adwords interface and being unaware or blind to what is really … [Read more...] about Finalist: The Secret PPC Matrix Before the Click
