A common request we hear from readers here in the PPC Hero office is "How can I easily match up which queries triggered which keyword?" Luckily for you, Google has been listening. They've made some recent improvements to the AdWords Interface that address this very problem. So how do you add this in to your own accounts? And what can you do with this information once it's … [Read more...] about How to Match Your Queries and Your Keywords
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Five Questions We Didn’t Have Time For In #ppcchat Today
I just finished today's #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here's five questions that we didn't have time for that I'd like to share! This week's #ppcchat was all about Hero Conf, kind of a "behind the scenes" look at planning and what we have in store and how we've made things even better … [Read more...] about Five Questions We Didn’t Have Time For In #ppcchat Today
Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk about either click-through rate or conversion rate as the key way we judge our ads. Here at Hanapin we combine the two and use IUC – impressions until conversion – as … [Read more...] about Judging your PPC Ads by Analytics Metrics
Measuring & Improving Lost Impression Share
With impression share reporting changing a bit this week, there’s no better time than now to revisit the ins and outs of the metric and how it works! Odds are pretty good that your PPC accounts are not reaching their entire potential audience, but how do you know how much you’re missing? More important than that, how do you increase the pool you’re reaching? The key here is … [Read more...] about Measuring & Improving Lost Impression Share
2 Display Tactics To Increase Sales Volume For Direct Response
Display is a big, scary ocean of impressions. Like this: For an account that's measured on direct response, and probably ROAS: that's terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to find your conversions while maintaining ROAS? Here's three tactics for your Display efforts that will help! 1. Dynamic Display … [Read more...] about 2 Display Tactics To Increase Sales Volume For Direct Response
8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes know all the ins and outs of PPC. Allen & Rosborough bring their leading knowledge of cutting edge PPC together in this webinar. If you would … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
The Seven Best PPC Learnings from January 2013
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here's what the staff of PPC Hero considered their best lessons from the month. Amanda West-Bookwalter A continued source of learning for me, and this month was no different, is product listing ads. They can get otherwise unknown, small … [Read more...] about The Seven Best PPC Learnings from January 2013
Facebook Ads Case Study – Education Space
I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all of our clients. But when it works, it works really well. In this Facebook Ads case study I will walk you through how I'm promoting Facebook Ads and sponsored posts and it's … [Read more...] about Facebook Ads Case Study – Education Space
Easy To Use AdWords Scripts: Part 2
Yesterday fellow PPC Hero, Eric introduced the topic of using AdWords scripts. We had a really great response to that, so I thought I'd go through and show those of you who are more visual learners how to implement these simple scripts. We're going to look through the Ad Performance and the Keyword Performance Report - hope you find the video useful. Here's the link to the … [Read more...] about Easy To Use AdWords Scripts: Part 2
3 Easy AdWords Scripts to Analyze Your Account: Part 1
AdWords Scripts are an oft-neglected feature for most of us in PPC. They’re squirreled away in the Bulk Operations interface, they require copious amounts of Javascript know-how to make, and can be incredibly intimidating for the coding novices among us. Luckily for us, the Internet (and Google in particular) is full of brilliant people capable of creating custom scripts that … [Read more...] about 3 Easy AdWords Scripts to Analyze Your Account: Part 1
Stop What You’re Doing & Check These 10 Metrics Now!
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few years or a few months, anyone can overlook specific analysis of metrics other than ROI/ROAS/revenue/conversions given the vast array of data that is available. Think of … [Read more...] about Stop What You’re Doing & Check These 10 Metrics Now!
5 Steps to an Effective & Efficient PPC Agency Search
I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s) is just wrong. Sure, there are common best practices in the industry that most agencies likely follow and similarities between agencies from all over. … [Read more...] about 5 Steps to an Effective & Efficient PPC Agency Search
