User interfaces of advertising platforms give you great data, but this is only half of the story, the pre-click half. To paint the full picture of the conversion process, you need to get a feel for who these users are and what they are doing after they click on your ad. Google Analytics is a great resource for getting the other half of the story. This whitepaper will walk … [Read more...] about [New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
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4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
Google To Initiate AdWords Design Overhaul
If AdWords aged at the same pace as a human it would currently be utilizing a learner's permit and preparing for an upcoming driver's exam. Furthermore, this "teenager" would have been sporting the same semi-outdated style since the second grade. Fortunately at just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since … [Read more...] about Google To Initiate AdWords Design Overhaul
Our Learn with Google Classroom Agenda is Set!
PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
Google Display Network Targeting: What You Need To Know
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords' contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. Here are the targeting tools that AdWords has in place for you to … [Read more...] about Google Display Network Targeting: What You Need To Know
7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
You may have thought that 6 metrics were enough, but here are 7 more Google Analytics you should be using in your CRO strategy. 1. Exit % When we focus on exit rate, we're looking at those who visited multiple pages and on their last page, decided to leave the site. If we're focusing on bounce rate, those visitors arrived at a specific page and left that same page without … [Read more...] about 7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
Introducing the Learn with Google Classroom
As our friends at PPC Hero know, the number one priority at Hero Conf events is to ensure that we are meeting our attendees’ expectations. Whether that means providing the most up-to-date content or unique and useful networking experiences, our goal is for each attendee to feel that their time has been well-spent. So when a good chunk of our event reviews say we should push the … [Read more...] about Introducing the Learn with Google Classroom
[New Toolkit with Wordstream!] Google AdWords for Ecommerce Bundle
Presented by Wordstream and Hanapin Marketing, this bundle offers a variety of whitepapers and guides jam-packed full of tips, tactics, best practices and strategies for your ecommerce business. This toolkit contains: Whitepaper on 3 Easy Features to Implement in Google AdWords for Retailers Whitepaper on 15 Audiences to Remarket to in AdWords Infographic and whitepaper on … [Read more...] about [New Toolkit with Wordstream!] Google AdWords for Ecommerce Bundle
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO
Why Facebook And Google Analytics Conversions Don’t Add Up
This question has come up a lot lately with PPC accounts that are expanding into Facebook Ads. “Why are my Facebook conversions higher than Google Analytics?” The problem is we are trying to compare Facebook conversions similar to how we track AdWords and Bing traffic, but it’s not the same. When it comes to comparing conversions, it’s not that Facebook is necessarily over … [Read more...] about Why Facebook And Google Analytics Conversions Don’t Add Up
[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
Google AdWords is one of the most effective types of advertising. The majority of advertising consists of sellers seeking buyers, hoping to influence their decisions. Keep in mind, Google AdWords is a dynamic advertising platform and needs continuous monitoring and optimization. When you advertise on AdWords, you never want to use the set-it and forget-it approach as we have … [Read more...] about [New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which details how these Inc 5000 companies use the … [Read more...] about [New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
