The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords' contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. Here are the targeting tools that AdWords has in place for you to … [Read more...] about Google Display Network Targeting: What You Need To Know
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7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
You may have thought that 6 metrics were enough, but here are 7 more Google Analytics you should be using in your CRO strategy. 1. Exit % When we focus on exit rate, we're looking at those who visited multiple pages and on their last page, decided to leave the site. If we're focusing on bounce rate, those visitors arrived at a specific page and left that same page without … [Read more...] about 7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
Introducing the Learn with Google Classroom
As our friends at PPC Hero know, the number one priority at Hero Conf events is to ensure that we are meeting our attendees’ expectations. Whether that means providing the most up-to-date content or unique and useful networking experiences, our goal is for each attendee to feel that their time has been well-spent. So when a good chunk of our event reviews say we should push the … [Read more...] about Introducing the Learn with Google Classroom
[New Toolkit with Wordstream!] Google AdWords for Ecommerce Bundle
Presented by Wordstream and Hanapin Marketing, this bundle offers a variety of whitepapers and guides jam-packed full of tips, tactics, best practices and strategies for your ecommerce business. This toolkit contains: Whitepaper on 3 Easy Features to Implement in Google AdWords for Retailers Whitepaper on 15 Audiences to Remarket to in AdWords Infographic and whitepaper on … [Read more...] about [New Toolkit with Wordstream!] Google AdWords for Ecommerce Bundle
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO
Why Facebook And Google Analytics Conversions Don’t Add Up
This question has come up a lot lately with PPC accounts that are expanding into Facebook Ads. “Why are my Facebook conversions higher than Google Analytics?” The problem is we are trying to compare Facebook conversions similar to how we track AdWords and Bing traffic, but it’s not the same. When it comes to comparing conversions, it’s not that Facebook is necessarily over … [Read more...] about Why Facebook And Google Analytics Conversions Don’t Add Up
[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
Google AdWords is one of the most effective types of advertising. The majority of advertising consists of sellers seeking buyers, hoping to influence their decisions. Keep in mind, Google AdWords is a dynamic advertising platform and needs continuous monitoring and optimization. When you advertise on AdWords, you never want to use the set-it and forget-it approach as we have … [Read more...] about [New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which details how these Inc 5000 companies use the … [Read more...] about [New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
Google’s Search Rater Guide Shares How Google Ranks Websites
On November 12th of this year, Google published a 160-page comprehensive guide used to train search raters at Google. This guide is by far the most complete list of instructions that Google has ever openly published outlining how websites are rated. Before we dive in, it is important to explain the purpose of this document. Google uses actual human beings, not an algorithm … [Read more...] about Google’s Search Rater Guide Shares How Google Ranks Websites
4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
I’m amazed at how many PPC account managers don’t know what happens after someone clicks an ad. Don’t get me wrong, I know there are scenarios when the goal is to drive as much cheap traffic to the website as possible. However, if you’re managing an account where conversions are the goal then understanding what happens post-click is vital to your PPC performance. To better … [Read more...] about 4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
Implement Smart Goals Via Google Analytics
Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind. While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits … [Read more...] about Implement Smart Goals Via Google Analytics
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent before the user … [Read more...] about Google Releases New Interactive Ads For Mobile
