/ultimate-guide-to-googles-multi-channel-funnels/ … [Read more...] about Funnels
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Editors and Tools
Adwords Editor & Excel: /align-your-bids-with-your-cpa-within-5-minutes-using-adwords-editor-and-excel/ Desktop Editors: https://www.google.com/intl/en/adwordseditor/ https://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop Efficient big management: spreadsheet fun!: /efficient-bid-management-spreadsheet-fun/ … [Read more...] about Editors and Tools
Keyword Research
Keyword research: https://knowledgebase.hanapinmarketing.com/entry/16/ Keyword research: https://bit.ly/ffrWPm Keyword research: https://bit.ly/8JjOcV Free Tools: https://bit.ly/9YvWGf Google Insights: https://bit.ly/f33HlK … [Read more...] about Keyword Research
Geo-targeting
Geo-Targeting This process explains how to change the location targeting settings for a campaign. You can make your campaigns target any combination of countries, territories, regions, cities, and customized areas defined by you. You can also target up to 40 different languages. · Go to ‘All Online Campaigns’ and select the Campaign that you want to change settings … [Read more...] about Geo-targeting
Dennis Yu: Hero Conf 2013 Interview
We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and … [Read more...] about Dennis Yu: Hero Conf 2013 Interview
Seven Ways to Increase CTR Without Even Looking at Ad Text
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are based around what happens after the click, I can understand that for many PPC advertisers driving traffic is the name of the game. While ad text and testing is … [Read more...] about Seven Ways to Increase CTR Without Even Looking at Ad Text
PPC Hero’s Beginner’s Guide to PPC
PPC Foundation PPC Account Structure Budgeting and Projections Keywords Bid Management Ad Writing and Testing Google Display Network Landing Page Optimization Google Analytics Reports and Client Services … [Read more...] about PPC Hero’s Beginner’s Guide to PPC
5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is a waste of marketing budget and I understand where they’re coming from. That said, I also feel like the data and research that has been published over the last year or … [Read more...] about 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we also had some fantastic questions and ran out of time to answer them all live. So I wanted to follow up on the questions we didn’t get to and … [Read more...] about 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
PPC Optimization Clinic Webinar Recording
Last week we held our 'Free PPC Hero Account Assessment Webinar,' where we held a live PPC optimization clinic where Larry Kim from Wordstream (the creators of the AdWords Grader) and our very own Sean Quadlin reviewed 2 AdWords accounts and pointed out areas of strengths, and uncover opportunities to improve PPC account performance. There were a couple of questions we were … [Read more...] about PPC Optimization Clinic Webinar Recording
The Importance of Site Speed for PPC
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few weeks I’ve been helping my clients look into their average page load time and see if we can discover any ways to speed things up as part of a general site audit and quality score review. The … [Read more...] about The Importance of Site Speed for PPC
PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
With the new year approaching, it's the perfect time to reminisce of 2012 and use the things we've learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top 5 tips to get you through the holiday and into the new year. Enjoy these pointers from our PPC Heroes and your holiday season! “I find that it's crucial to … [Read more...] about PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
