PPC is the bee’s knees. It’s trackable, scalable and profitable. PPC can also be incredibly frustrating at times because the work is never done, the credit isn’t always forthcoming and consistent stellar results have led to excellence blindness. After a few long weeks of a lot of lever pulling and client meetings I stepped back and thought about why I do it. Here’s my top … [Read more...] about Top 10 Reasons It’s Good To Be In PPC
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Predictive Keyword Research for PPC
I just watched a fascinating video by Rand Fishkin on predicting keyword volume. It’s geared to his neck of the woods (SEO) but was important and insightful enough that I wanted to shed some additional thoughts on predictive keyword research for PPC. What is predictive keyword research? To me, it means getting ahead of a term or topic before it becomes popular. Think about … [Read more...] about Predictive Keyword Research for PPC
Why AdWords and Analytics Don’t Match
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change we make. With stakes that high, then, it can be incredibly frustrating and/or terrifying when confronted with the idea … [Read more...] about Why AdWords and Analytics Don’t Match
Using Campaign Trends to Write Better PPC Ads
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has a great list here), but the results of each of these tests will vary wildly even within the same account based off of what type of targeting you’re using. I’ve been … [Read more...] about Using Campaign Trends to Write Better PPC Ads
Holiday PPC Strategy & Prep in Just 7 Steps!
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you were thinking you still have some time to put this off, I’d strongly caution you to re-examine that thought and get started now. The more time you give … [Read more...] about Holiday PPC Strategy & Prep in Just 7 Steps!
The 5 W’s of AdWords Ad Extensions – Part I
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is what I hope to achieve in my coverage of AdWords ad extensions this month. We had a few of our dedicated readers request coverage of this topic awhile … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part I
7 Ways To Keep Your PPC Account Structure Manageable
I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was perfectly set up. Campaigns were set up along tight thematic lines, each campaign had a separate mobile and desktop version, and these were both doubled up into both a … [Read more...] about 7 Ways To Keep Your PPC Account Structure Manageable
Top 20 Ad Copy Tests for Improved PPC Performance
The team at PPC Hero has received quite a few requests for more posts on how to improve performance on ad copy and what kind of blog hosts would we be if we didn’t listen? Question: rhetorical. Answering anyway: we’d be the worst kind! Initially I thought this list could be rather 101-level and not very interesting or useful, but then I thought to myself, “Self, have you … [Read more...] about Top 20 Ad Copy Tests for Improved PPC Performance
Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize the names, they’ve heard stories about people who have gotten rich off of AdWords, and they are stable. These big players are a big part of … [Read more...] about Going Beyond AdWords: How to Use Niche Ad Networks
Facebook Ad Branding – A Case Study
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to reach people actively in the market right now, the best platform remains search. Hey, there’s a reason Google is a bazillion dollar empire -- … [Read more...] about Facebook Ad Branding – A Case Study
Heroview — Onboarding New & Existing Client Accounts
Starting a PPC account from scratch is a far cry from taking on an existing PPC Account. In this month's Heroview Kayla Kurtz covers new & existing client accounts, their differences and why you should care! -------------------------------------------------------- Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! … [Read more...] about Heroview — Onboarding New & Existing Client Accounts
Four Ways to Make the Most of Demographic Targeting
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to our smaller clients. Google’s tried releasing demographic targeting in the past (check out this news post from 2008 when it was a beta back then), but now … [Read more...] about Four Ways to Make the Most of Demographic Targeting
