Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there's a lot of people out there that would rather focus on one topic at a time or read an article over listening to a whole webinar, I decided to post a PPC Myth busting series. I'll post a blog article for all 10 PPC myths I busted in my webinar with bonus information for … [Read more...] about PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
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Media Buying For PPC: Part 1
https://www.youtube.com/watch?v=LGN8RxZ01hg&list=HL1345730129&feature=mh_lolz Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today's Whaddya'know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client's … [Read more...] about Media Buying For PPC: Part 1
9 Common Issues with Data That Make Your Ad Testing Worthless
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart to climb all the way to the top of the entire Internet: bid higher. When in doubt, just keep bidding. It'll make all the difference in your ad … [Read more...] about 9 Common Issues with Data That Make Your Ad Testing Worthless
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting features beyond what AdWords alone can offer. Fortunately, Google Analytics offers up several powerful measurement and … [Read more...] about Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
If you have more than one page in your check-out process, then you should be tracking user behavior through that process. Having data showing what people are doing in your check-out process can assist you in identifying where to focus your conversion rate optimization efforts. To demonstrate my point, I'll be using a real life client example. The names have been changed to … [Read more...] about How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
Converting Facebook Leads into Sales
Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing: “Keywords don’t fail to convert!!! It’s we who fail to convert visitors from those keywords.” Bryan’s point is that as long as: the keyword phrase is relevant to your business, and the keyword-based ads are relevant enough to your prospects to cause them to click on the … [Read more...] about Converting Facebook Leads into Sales
Using AdWords’ Recent Remarketing Changes To Improve Your Account
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and offers to entice your users back. The other, is that you can now place a remarketing code for your entire site, rather than placing specific codes … [Read more...] about Using AdWords’ Recent Remarketing Changes To Improve Your Account
ABC’s of PPC – A Guide for the Basics!
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that you all-star vets couldn’t use a little reminder of the basics. The following alphabetical list is going to seem a little simple, but you … [Read more...] about ABC’s of PPC – A Guide for the Basics!
Maximize Efficiency With Dayparting in Small Accounts
Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your ads, efficiency is what it’s all about. This is doubly so for a small account, where every last cent matters. Sure, the stakes may be lower … [Read more...] about Maximize Efficiency With Dayparting in Small Accounts
Introduction to China’s Largest Search Engine: Baidu
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that there are hundreds of millions of searches performed each day. Research firm iResearch reports that Baidu has 78% of the search market in China, while Google … [Read more...] about Introduction to China’s Largest Search Engine: Baidu
Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end data. Only through detailed analysis over an entire sales cycle can you really get a good grip on PPC’s effects. Lead generation doesn’t … [Read more...] about Calculating Adjusted ROAS to Measure Account Performance
