It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you were thinking you still have some time to put this off, I’d strongly caution you to re-examine that thought and get started now. The more time you give … [Read more...] about Holiday PPC Strategy & Prep in Just 7 Steps!
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The 5 W’s of AdWords Ad Extensions – Part I
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is what I hope to achieve in my coverage of AdWords ad extensions this month. We had a few of our dedicated readers request coverage of this topic awhile … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part I
7 Ways To Keep Your PPC Account Structure Manageable
I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was perfectly set up. Campaigns were set up along tight thematic lines, each campaign had a separate mobile and desktop version, and these were both doubled up into both a … [Read more...] about 7 Ways To Keep Your PPC Account Structure Manageable
Top 20 Ad Copy Tests for Improved PPC Performance
The team at PPC Hero has received quite a few requests for more posts on how to improve performance on ad copy and what kind of blog hosts would we be if we didn’t listen? Question: rhetorical. Answering anyway: we’d be the worst kind! Initially I thought this list could be rather 101-level and not very interesting or useful, but then I thought to myself, “Self, have you … [Read more...] about Top 20 Ad Copy Tests for Improved PPC Performance
Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize the names, they’ve heard stories about people who have gotten rich off of AdWords, and they are stable. These big players are a big part of … [Read more...] about Going Beyond AdWords: How to Use Niche Ad Networks
Facebook Ad Branding – A Case Study
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to reach people actively in the market right now, the best platform remains search. Hey, there’s a reason Google is a bazillion dollar empire -- … [Read more...] about Facebook Ad Branding – A Case Study
Heroview — Onboarding New & Existing Client Accounts
Starting a PPC account from scratch is a far cry from taking on an existing PPC Account. In this month's Heroview Kayla Kurtz covers new & existing client accounts, their differences and why you should care! -------------------------------------------------------- Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! … [Read more...] about Heroview — Onboarding New & Existing Client Accounts
Four Ways to Make the Most of Demographic Targeting
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to our smaller clients. Google’s tried releasing demographic targeting in the past (check out this news post from 2008 when it was a beta back then), but now … [Read more...] about Four Ways to Make the Most of Demographic Targeting
Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in those situations can be tricky, so I thought I’d share some of my own tips for success with this task! Back in January, I posted on PPC time management and before … [Read more...] about Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin'! When you log in and see ad positions in 4s and 5s or lower, you think “ack! I’m buried on the side or on page 2! No one can even see me!” … [Read more...] about PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
How To Fix Your PPC Lead Quality When It Tanks
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good - An unexpected decline in lead quality that can affect any account. The question is, what steps can you take to deal with this shocking news? Your first step should be identifying the cause of your lead quality issues. Check back over everything you … [Read more...] about How To Fix Your PPC Lead Quality When It Tanks
Analyze Your Account in Minutes With Excel
This week, we've been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can use Excel to find the best budgets for your campaigns. Dave showed you some quick tips with Excel filters to quickly structure your keyword … [Read more...] about Analyze Your Account in Minutes With Excel
