Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
Search Results for: google
PPC Myth Busters- Webinar!
The purpose of August's webinar is to set the record straight. There are a lot of myths in PPC. These come about from someone finding a specific strategy worked for their specific account and writing a blog article about it, from Google deciding something is a great idea and spreading it to the masses, or just from misconceptions about stuff that we’ve never even actually … [Read more...] about PPC Myth Busters- Webinar!
Benefits of a Paid Search Audit- Webinar Recording
We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the actual audit, everyone walked away with a full action list of what to do as soon as they got back to their account! If you missed the webinar, … [Read more...] about Benefits of a Paid Search Audit- Webinar Recording
Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
This Whaddya'know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account's conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to properly ad test for CRO--this vlog has got it all. Did I mention laser … [Read more...] about Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
Suspended Motion: How to Get Your PPC Account Reactivated
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account suspension is to throw up my hands and attempt not to scream. I’ll also tell you that reaction gets me nowhere. So what can you … [Read more...] about Suspended Motion: How to Get Your PPC Account Reactivated
Are PPC Ads Beating Organic Listings for Clicks?
You've heard it before- "I never click sponsored ads." I'll admit I was an anti-ad clicker prior to joining the paid search industry as well. So, with the skepticism of the PPC ad, but with the search engines making these paid sections more prominent and more engaging, I'm sure you're curious as to how well paid advertisements are performing in comparison to organic … [Read more...] about Are PPC Ads Beating Organic Listings for Clicks?
Using PPC Desktop Editors To Save Time & Streamline Your Workflow
In the fifth and final post of our automation and timesaving series this month, it’s all about the desktop editors and how they can work to your advantage. As pay-per-click account managers, we’re often pressed for time juggling several campaigns at any given time. Fortunately, the AdWords Editor and adCenter Desktop are here to help, enabling you to make bulk changes much more … [Read more...] about Using PPC Desktop Editors To Save Time & Streamline Your Workflow
Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at some point in the future (though sadly not in this series), CPA bidding is the most automated you can get within all of the different … [Read more...] about Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
9 Step Guide to Increasing PPC Sales by 39.4%
Recently I had the good fortune to be on ta team that produced quite a turn around for an Ecommerce account. In 1 month sales grew by 39.4%. This was during a time when month-over-month sales trend downwards due to seasonality. Below is a brief summary of our to-do list from that month. 1. Check your funnel to see what percent of cart abandons you have. If above 80% … [Read more...] about 9 Step Guide to Increasing PPC Sales by 39.4%
The 20-Minute PPC Work Week
Sadly, sometimes the success of a PPC campaign can boil down to time management. We've all been there- so much to do, and no time to do it. If you're an in-house marketer with PPC responsibilities on top of everything else, or an agency employee with new accounts hitting your desk regularly- we get it! However, there is a strong correlation between regular account maintenance … [Read more...] about The 20-Minute PPC Work Week
