When it comes to traffic control for your paid search ads, AdWords offers a variety of tools to help us increase, maintain or even restrict the flow of traffic to your website. Perhaps the most obvious way to manipulate this flow would be to utilize the three basic keyword match types (broad, phrase, exact). For example, an advertiser with a limited budget might consider … [Read more...] about The Benefits & Drawbacks of Modified Broad Match
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PPC Hero’s Greatest Hits of First Quarter 2012!
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from January, February, and March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! Our very own Jeff Allen doled out the advice with his 145 PPC Must-Do's for 2012 article. He points out high … [Read more...] about PPC Hero’s Greatest Hits of First Quarter 2012!
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Top 5 ways to use AdWords’ new Auction Insights tool
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google's own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with the tool in AdWords, thinking “cool” to yourselves, and then walked away never to return. However, as many of us PPC account managers know, getting the most out of … [Read more...] about Top 5 ways to use AdWords’ new Auction Insights tool
Big and Angry Landing Page Reports: Go Beyond Conversions
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate when looking at the performance of your landing page. Whether you’re trying to promote brand awareness or create a lasting repeat customer list, your … [Read more...] about Big and Angry Landing Page Reports: Go Beyond Conversions
Organize Like A Pro With AdWords Custom Labels
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly analyzing and manipulating an incredible amount of data on a daily basis, which can make it difficult to keep track of all your keywords and … [Read more...] about Organize Like A Pro With AdWords Custom Labels
3 No-duh PPC Tips That You Forget to Use
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use. PPC Change Forecasting Using Expected Value Amanda wrote a brain tingling post on bookending PPC changes back in April. This gave a … [Read more...] about 3 No-duh PPC Tips That You Forget to Use
How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize your AdWords campaign. Now, a lot of this presentation involved me plugging in and running through an actual client account, which I can't publish here, but … [Read more...] about How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings
This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the ad rotation options. The original 3 settings were: - Optimize for Clicks - Optimize for Conversions - Rotate evenly The most … [Read more...] about MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings
Give Your In-House Team a Little Breather!
Not every company needs to employ an agency full-time to manage paid search. Yup, I said it and I work for an agency. Shhhh…no one tell! The truth is that sometimes keeping either a single individual or a small in-house team for PPC management fits certain corporate level business models much better than hiring an entire agency. But what happens when Google releases a new … [Read more...] about Give Your In-House Team a Little Breather!
How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google's new improvements to quality score, they're making it a little more transparent as to what you need to do to improve your low quality score keywords. I've found in my accounts that it's most often ad relevancy and/or expected … [Read more...] about How to Improve Low Quality Score Keywords: A Case Study
Sign The Petition To Keep Control Of Your Ad Rotation Settings
Earlier this week, Sean Quadlin told you all about how Google's New Ad Rotation Setting Are The Devil. Well, it seems you all agree. Neil Sorenson (@iNeils) started a petition to Google to get them to change this setting back to the way it was, when we had control over our ad rotation. As of this posting, there is already 117 signatures! If you agreed with Sean and think this … [Read more...] about Sign The Petition To Keep Control Of Your Ad Rotation Settings
