Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new reader or a long-time subscriber, you may have missed these insightful and helpful PPC management tips over the past several months from … [Read more...] about PPC Hero’s Greatest Hits
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Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Don't forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software. PPC Hero: Tell us a bit about yourself and what you do for a … [Read more...] about Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text ads Click Through Rate (CTR) would not only lead to increased traffic, but would ultimately result in improved Quality Scores and a higher Ad Rank. You might also not want to … [Read more...] about 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Exciting Changes in adCenter
Hello fellow PPC Hero followers! Today we have some great news about some new updates in Microsoft adCenter that promise to make our daily account management just a little bit easier. As Bing adCenter moves towards more Google-like qualities in its services and interface, it'll make for more targeted account structures and even happier Account Managers! So what are these … [Read more...] about Exciting Changes in adCenter
Interview with Joseph Kerschbaum
Today we would like to share an interview with Joseph Kerschbaum, Vice President of Clix Marketing. Joseph has been working in the SEM industry since 2006, and is one of the industry's foremost PPC experts. Enjoy the video below and learn more about Joseph and his thoughts on PPC, the Display Network, and Landing … [Read more...] about Interview with Joseph Kerschbaum
How To Succeed in a Competitive PPC Market
Scenario: You have a client who is a small-medium sized business who services a major metropolitan area. You’ve created multiple PPC accounts for the same type of service business in the past but in a less competitive market, and you’re well aware of the challenges ahead. You’re aware that your cost per click is going to be 3-4x what it may be in a less competitive area. What … [Read more...] about How To Succeed in a Competitive PPC Market
Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Developing a great account structure is the key to getting off on the right foot in the PPC game. The first layer of a PPC account is the campaign level. Google suggests mimicking the structure (or “sitemap”) of your site into an AdWords campaign which I highly agree with as this will be the foundation for your reporting as well. However, I believe in something called EXTREME … [Read more...] about Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
How to Leverage Lost Impression Share For More Budget
If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional investment? Well, I’m glad you asked because these are important things to consider before bringing this conversation up with a client. Fortunately, … [Read more...] about How to Leverage Lost Impression Share For More Budget
Premium Placements: Understanding Success Metrics
Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital marketing buys such as Premium Placements, present an opportunity for a huge amount of exposure, interaction and a rise in brand … [Read more...] about Premium Placements: Understanding Success Metrics
Heroview- The Future of Personal Computing and Its Effect on PPC
As we continue our monthly interviews with PPC experts, our February Heroview featured David Szetela (@Szetela), Chief Marketing Officer for Bionic Click, and former Owner and CEO of Clix Marketing. David is very involved in personal computing, and here he shares some insights on how technology is evolving as well as how PPC will be effected. PPC Hero: Welcome to today's … [Read more...] about Heroview- The Future of Personal Computing and Its Effect on PPC
New Language Targeting In adCenter
Hello PPC Hero followers! So, working in the PPC industry, we always have to keep in mind the different rules for AdWords vs. adCenter. My colleague Bethany Bey wrote a great article on Google vs. Bing: Targeting Features that highlights the differences in targeting methods for Google and Bing. In the past few months, Bing has been rolling out features that are making it more … [Read more...] about New Language Targeting In adCenter
Capture Them On The Go! Mobile Campaigns for E-Commerce
How many times a day to you look up something on your mobile device? Ten times? Twenty? Do you ever put it away? Or are you one of those people who don’t have a smartphone who longs to be part of the information super highway? I admittedly used to be one of those people, but no longer! In addition to using my smartphone to upload adorable photos of my child to Facebook, I … [Read more...] about Capture Them On The Go! Mobile Campaigns for E-Commerce
