This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality score as a tool to measure your stock against the competition, this update comes along and gets us a lot closer to just that. The … [Read more...] about Big Improvements to Quality Score Diagnostics
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3 View-through Conversion Attribution Problems
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. - source Agencies and account managers want to report this, or a portion of these to their clients and bosses, but unfortunately the problem of how to give credit to these conversions always arises. Basically it revolves around, … [Read more...] about 3 View-through Conversion Attribution Problems
New Matching Behavior For Keywords
Today, Google announced some very exciting news. Keyword match types generally make our lives easier, and we are better able to target the traffic with it. But what happens when your keyword is often misspelled? Or when you're an e-commerce company who has to bid on singular and plural terms? This could get very time consuming. This past weekend at Hero Conf, there was a … [Read more...] about New Matching Behavior For Keywords
Bookending: Predict The Success Of Your Optimizations
It's hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it's often difficult to understand exactly how granular changes will affect the entirety of your account. The best way to remedy this is to utilize bookending. Bookending is a term we use at Hanapin to mean that you've did all … [Read more...] about Bookending: Predict The Success Of Your Optimizations
Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account structure can result in a worse click-through-rate, lower quality score, and decreased revenue. So how can … [Read more...] about Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that has an average CPC of $.20 is vastly different than one at $10.00. While you conceptually know this, it’s very easy to lose perspective when managing the accounts if … [Read more...] about 4 Sure-Fire Ways to Fail at PPC
Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part I sort of made up. But if you are engaging in PPC, you know that mobile is the #1 thing being pushed by every agency and every search engine. Why? For one of my … [Read more...] about Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Changes to AdCenter Location Targeting
AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a recent blog post AdCenter announced that they are removing over 10,000 cities from their targeting options. Two things to note about this … [Read more...] about Changes to AdCenter Location Targeting
Interview with Lisa Raehsler: PPC, Display, and Ecommerce
This week, we have the pleasure of sharing an interview with Lisa Raehsler, Founder and SEM Strategy Consultant at Big Click Co. Lisa will be joining us at Hero Conf 2012 to speak about PPC for Ecommerce and Retargeting. There are a couple great offers still available that will save you money on Hero Conf registration. If you purchase two registrations, you will receive an … [Read more...] about Interview with Lisa Raehsler: PPC, Display, and Ecommerce
Heroview- PPC for eCommerce
Our live Twitter interviews continued this month as we ventured into PPC for eCommerce. We had a great conversation with Shawn Livengood, the Online Marketing Manager at BuildASign.com and one of our Hero Conf speakers. The stream cap is below. Enjoy! PPC Hero: We are really excited to have you with us today Shawn! Thanks for joining PPC Hero! Shawn: Great to be here! PPC … [Read more...] about Heroview- PPC for eCommerce
Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Today we are delighted to present an interview with Matt Van Wagner, the President and Founder of Find Me Faster. Matt will be presenting "Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets" at Hero Conf on April 16-17, 2012 in Indianapolis, IN. Matt will also be moderating a panel on Advanced Mobile Marketing. The early bird deadline has been … [Read more...] about Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Reach Expansion Final Four Series Wrap Up
It’s been a long road to the final four for our marketing tools this year. Some have been instant game changers for clients while some have adopted the “better luck next season” philosophy. But we carry on! We extend our reach with these tools and not only continue shooting the easy lay ups but push harder for the amazing half court shots. Hopefully you will draft some of … [Read more...] about Reach Expansion Final Four Series Wrap Up
