PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank an account and leave you with some explaining to do. 1. Rest on the Laurels of Your Top Pay Per Click (PPC) Campaigns It’s easy to … [Read more...] about 13 Popular PPC Campaign Tactics That Will Ruin You
Search Results for: google
Interview with Robert Brady!
Our interview today is with Robert Brady, Director of PPC & Conversion at Trafficado, and author of the blog Righteous Marketing. PPC Hero: How did you become interested in PPC? Robert: Growing up on a small farm in Idaho I didn't even know about PPC until I took an internet marketing course in college. This was the first time the university offered the class and I signed … [Read more...] about Interview with Robert Brady!
Microsoft adCenter is Now Compatible with Chrome and Safari for Both PC and Mac
Whether your symbol be a gnawed piece of fruit or four wavy blocks, whether your browser be a compass or a circle that sort of looks like a Bop It Extreme, you can rest easy. You can now log into the adCenter interface and not worry about compatibility. Last week, the angels at Microsoft heralded the arrival of adCenter’s new functionality with Chrome and Safari for both PC … [Read more...] about Microsoft adCenter is Now Compatible with Chrome and Safari for Both PC and Mac
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Let’s Stay Together: Merging AdWords & Analytics Reporting
In today's post, which is our third installment of this week's PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In the words of Al Green, "Times are good or bad, happy or … [Read more...] about Let’s Stay Together: Merging AdWords & Analytics Reporting
Love Me Tender: Uploading Negatives Into Bing
Welcome to the second installment of our PPC Love Series this month. Even though today is my birthday, which is a very happy day, I am prepared to tell you about my heartache and strife with the adCenter editor and it’s sometime unwillingness to be a good PPC partner. So what do you do? Keep it around or break up with it? Many times I have wanted to end the relationship, … [Read more...] about Love Me Tender: Uploading Negatives Into Bing
CTR Healing: Raising Click Through Rate For Better Performance
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, I’m hot just like an oven I need some [CTR] lovin’ And baby, I can’t hold it much longer It’s getting stronger and stronger… Click through rate is … [Read more...] about CTR Healing: Raising Click Through Rate For Better Performance
Mark Zuckerberg and Paid Search
Have you heard anything about the Facebook IPO this week? Me either. Back to reality now…I haven’t been able to avoid this news in the least. The articles keep rolling in too. My favorite addition today was the Washington Post analyzing how Zuckerberg could be worth more than Google founders Sergei and Larry. Why all the fuss? Saying it’s obvious is a bit of an understatement. … [Read more...] about Mark Zuckerberg and Paid Search
Hero Conf Super Early Bird Discount Ends Tomorrow!
Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%). This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at … [Read more...] about Hero Conf Super Early Bird Discount Ends Tomorrow!
Tips for Shaking Off PPC Frustration
As rose-colored as my glasses may be, I still find myself frustrated at times. In some cases it is due to specific goals that I am working on surpassing. Sometimes it is because ideas are not flowing from me as quickly as they might at other times. And of course, there are always those times where you’re so busy you can’t seem to get caught up. But whatever the reason, … [Read more...] about Tips for Shaking Off PPC Frustration
Everything You Need to Know About Ad Position in AdWords
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But, how do you analyze your ad position in AdWords? And, how do you know what your optimal position really is? Some accounts do perform better … [Read more...] about Everything You Need to Know About Ad Position in AdWords
Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won't know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function and includes examples of how they can be used for your account. What is does: Turns the character following the backslash into plain text. How it … [Read more...] about Analytics Regular Expression Characters
