Today I am delighted to present an interview with Bethany Bey, PPC Hero Blog Manager at Hanapin Marketing. Laura: To start with, tell us a little about yourself and your background. Bethany: I have lived in Indiana my whole life. I attended Indiana University (go Hoosiers!) from 2004-2008 and got my degree in Marketing and Management. I also got a minor in Gender Studies … [Read more...] about Interview with Bethany Bey
Search Results for: google
AdWords Editor Shortcuts: Cheat Sheet
For anyone regularly building and optimizing Google AdWords campaigns, the Editor is a great tool to save lots of time on most of your PPC tasks. And for those of you using this tool on a weekly or even daily basis and wanting to save even more time (and which search marketer doesn’t?), this article provides a cheat sheet with all the Editor shortcuts in a way you can actually … [Read more...] about AdWords Editor Shortcuts: Cheat Sheet
Slam Dunk! In Your Face(book)!
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. But does it work for marketing and PPC specifically? Here at Hanapin Marketing we have seen accounts win the game every month and some that at least … [Read more...] about Slam Dunk! In Your Face(book)!
Quality Score Optimization Makes Everyone a Loser
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look to Quality Score as something to optimize. You insert your keywords in ads and landing pages, use negatives to weed out irrelevant queries, and on and on. … [Read more...] about Quality Score Optimization Makes Everyone a Loser
PPC Hero’s Greatest Hits
Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new reader or a long-time subscriber, you may have missed these insightful and helpful PPC management tips over the past several months from … [Read more...] about PPC Hero’s Greatest Hits
Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Don't forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software. PPC Hero: Tell us a bit about yourself and what you do for a … [Read more...] about Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text ads Click Through Rate (CTR) would not only lead to increased traffic, but would ultimately result in improved Quality Scores and a higher Ad Rank. You might also not want to … [Read more...] about 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Exciting Changes in adCenter
Hello fellow PPC Hero followers! Today we have some great news about some new updates in Microsoft adCenter that promise to make our daily account management just a little bit easier. As Bing adCenter moves towards more Google-like qualities in its services and interface, it'll make for more targeted account structures and even happier Account Managers! So what are these … [Read more...] about Exciting Changes in adCenter
Interview with Joseph Kerschbaum
Today we would like to share an interview with Joseph Kerschbaum, Vice President of Clix Marketing. Joseph has been working in the SEM industry since 2006, and is one of the industry's foremost PPC experts. Enjoy the video below and learn more about Joseph and his thoughts on PPC, the Display Network, and Landing … [Read more...] about Interview with Joseph Kerschbaum
How To Succeed in a Competitive PPC Market
Scenario: You have a client who is a small-medium sized business who services a major metropolitan area. You’ve created multiple PPC accounts for the same type of service business in the past but in a less competitive market, and you’re well aware of the challenges ahead. You’re aware that your cost per click is going to be 3-4x what it may be in a less competitive area. What … [Read more...] about How To Succeed in a Competitive PPC Market
Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Developing a great account structure is the key to getting off on the right foot in the PPC game. The first layer of a PPC account is the campaign level. Google suggests mimicking the structure (or “sitemap”) of your site into an AdWords campaign which I highly agree with as this will be the foundation for your reporting as well. However, I believe in something called EXTREME … [Read more...] about Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
How to Leverage Lost Impression Share For More Budget
If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional investment? Well, I’m glad you asked because these are important things to consider before bringing this conversation up with a client. Fortunately, … [Read more...] about How to Leverage Lost Impression Share For More Budget
