On November 12th of this year, Google published a 160-page comprehensive guide used to train search raters at Google. This guide is by far the most complete list of instructions that Google has ever openly published outlining how websites are rated. Before we dive in, it is important to explain the purpose of this document. Google uses actual human beings, not an algorithm … [Read more...] about Google’s Search Rater Guide Shares How Google Ranks Websites
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4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
I’m amazed at how many PPC account managers don’t know what happens after someone clicks an ad. Don’t get me wrong, I know there are scenarios when the goal is to drive as much cheap traffic to the website as possible. However, if you’re managing an account where conversions are the goal then understanding what happens post-click is vital to your PPC performance. To better … [Read more...] about 4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
Implement Smart Goals Via Google Analytics
Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind. While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits … [Read more...] about Implement Smart Goals Via Google Analytics
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent before the user … [Read more...] about Google Releases New Interactive Ads For Mobile
Bidding Methods For Platforms Outside Of Google
If you are a consistent reader of PPC Hero, then you've read up on in-depth bidding strategies for the Search Network in Google and Bing. But what are the best strategies to utilize on other platforms? How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest? Or what are best practices for bidding on … [Read more...] about Bidding Methods For Platforms Outside Of Google
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
New Google Shopping Insights Tool – Treasure Or Time Waster?
For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own … [Read more...] about New Google Shopping Insights Tool – Treasure Or Time Waster?
Google Analytics Cohort Report Video Explanation
Google Analytics recently added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time. The true value of the report comes from segmenting the data. In the video example below, the segments of data are "All Sessions," "Email," "Paid Search," and "Users who completed a transaction." We can use this … [Read more...] about Google Analytics Cohort Report Video Explanation
Yahoo Reaches New Agreement With Google
On October 19, Yahoo filed regulatory paperwork with the SEC that revealed a new arrangement between the search engine and Google. The apparent goal of the agreement is to aid Yahoo’s search business, on both desktop and mobile devices. The agreement outlines the following as services that Google will provide: Web search results Search ads Image search services In the … [Read more...] about Yahoo Reaches New Agreement With Google
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Those changes include: Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, … [Read more...] about Improvements To Google Hotel Ads Allow More Hotels To Participate
