Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to them while refining my failed digital marketing tests, so a word of advice from experts to beginners. Search Marketing campaigns are focused on numbers and stats … [Read more...] about Expert Advice and Best Practices for AdWords Dummies
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A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we're providing a video tutorial showing you how to make a custom channel in MCF. Specifically, in this video tutorial Bethany uses the example of creating a custom … [Read more...] about A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly testing things that may not work in order to improve our accounts. In this sense, we are resilient to continue trying new … [Read more...] about Loosen Things Up In Your PPC Account With A Negative Keyword Audit
PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
Multi-Channel Funnels were launched earlier this year and, personally, I think it's the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows PPC managers to see all how all the pieces of online marketing channels work together to create a … [Read more...] about PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
[EDIT: Comments that include profanity, link dropping, or general trolling will be deleted. Enjoy the article and keep it clean in the comments.] Working with room full of PPCers, I can tell you that we have an extraordinary group of people, each with a unique background. I can also tell you that with the exception of myself, no one in my office, current or past, has PPC … [Read more...] about Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
5 DIY PPC Quick Tips
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to PPC. I was at a friend’s Christmas party and this guy started making small talk with me and asked me what I did for a living. Once again forgetting that few … [Read more...] about 5 DIY PPC Quick Tips
Do You Know the Personality of Your PPC Account?
The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and as PPC managers we have to adjust our strategies accordingly to make them profitable. Want to know your account better? Find out if your … [Read more...] about Do You Know the Personality of Your PPC Account?
Ad Extensions In 5 Days Series: Wrapping It Up!
Our PPC Hero team of experts has done it again! Five days of great information on how to get the most out of AdWords Ad Extensions. It seems like we all took a bit of a 1980’s spin on things this month and rightfully so. I mean, who doesn’t want to compare the coolness of the Fresh Prince, Bill Cosby, Mallory Keaton, Zach Morris and Sam Malone to Google ad extensions?! If … [Read more...] about Ad Extensions In 5 Days Series: Wrapping It Up!
Ad Extensions in 5 Days Series: Social Extensions
This is the fifth installment in our series Fully Utilizing AdWords' Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network campaigns. What are social extensions? Social extensions are used to enhance your social marketing efforts by allowing you to share +1’s … [Read more...] about Ad Extensions in 5 Days Series: Social Extensions
Ad Extensions in 5 Days Series: Location Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further because let’s face it, you want your customers to be able to find you…especially if you can help them get away … [Read more...] about Ad Extensions in 5 Days Series: Location Extensions
O Conversions, Where Art Thou?
Find out at Hero Conf! Join us April 16-17, 2012 in downtown Indianapolis, Indiana. We announced Hero Conf speakers last month, and we are thrilled to announce a few additions to our already rock star lineup: Elizabeth Burkholder, Agency Lead for Google Shawn Livengood, SEM Manager for BuildASign.com, PPC Without Pity Robert Brady, PPC Consultant, Righteous Marketing We would … [Read more...] about O Conversions, Where Art Thou?