The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! One of our newest resident PPC experts, Jeff, hits the top with his post, Google Bottom Ad Placements Eroding CTR. Jeff … [Read more...] about Our Greatest Hits for November 2011
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Ad Extensions in 5 Days Series: Product Extensions
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’ theme of classic sitcom references, I thought Mallory Keaton would be appropriate for Product Extensions. If there’s someone that … [Read more...] about Ad Extensions in 5 Days Series: Product Extensions
If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
All the scrolling I have to do to use your site on my phone is hurting my head. There’s no way you’ve existed in the PPC world for any amount of time without hearing that you should have mobile sites and should segment your PPC campaigns by device to better target mobile users. But, there are still some companies out there running PPC campaigns that haven’t invested in a mobile … [Read more...] about If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account. 1. Looking at Your Accounts in 2D 3D isn’t just for James Cameron movies. When you manage your … [Read more...] about 4 PPC Mistakes that Kill Your Career
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone. Today we’ll discuss call extensions, reporting options in the interface, and how to understand … [Read more...] about Ad Extensions in 5 Days Series: Call Extensions
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
Ad Extensions In 5 Days! Site Links – Small But Mighty!!
This is the first installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today we will discuss how amazing site link extensions can be for your PPC campaigns. If you were a pay per click metric or cool option to use in a PPC account, what would you be? I would be a site link extension for sure. In fact, when they first came onto the scene, I posted … [Read more...] about Ad Extensions In 5 Days! Site Links – Small But Mighty!!
Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead to an increase in Quality Score, which makes them incredibly important to PPC account success. As the PPC industry has transformed in the last year, we’ve … [Read more...] about Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Expand Your PPC Skills While Giving Back!
As a PPC manager, it isn’t often you get to be 100% PPC hero, but I recently had an all-hero experience as a volunteer optimizing a Google Grants AdWords campaign. As PPC pros know, a campaign is never finished, and that’s a big challenge for your average resource strapped non-profit. Even if they can somehow lasso the know-how to set up a campaign, they rarely have time for … [Read more...] about Expand Your PPC Skills While Giving Back!
7 Tips For PPC On A Budget
You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits to grow the campaign. 1. Choose a Niche Select a niche market that represents your entire market well, so that you can learn from and scale the campaign once you are … [Read more...] about 7 Tips For PPC On A Budget
A Starter Guide for Advertising on Linked In
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that I work in an agency setting, my initial question was how can I run ads for a client as a third party without having to actually access their Linked In … [Read more...] about A Starter Guide for Advertising on Linked In
Heroview: Facebook Advertising vs. PPC
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of knowledge on the subject. Check it out below! Thanks again for all you who participated in this month’s … [Read more...] about Heroview: Facebook Advertising vs. PPC
