Our PPC Hero team of experts has done it again! Five days of great information on how to get the most out of AdWords Ad Extensions. It seems like we all took a bit of a 1980’s spin on things this month and rightfully so. I mean, who doesn’t want to compare the coolness of the Fresh Prince, Bill Cosby, Mallory Keaton, Zach Morris and Sam Malone to Google ad extensions?! If … [Read more...] about Ad Extensions In 5 Days Series: Wrapping It Up!
Search Results for: google
Ad Extensions in 5 Days Series: Social Extensions
This is the fifth installment in our series Fully Utilizing AdWords' Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network campaigns. What are social extensions? Social extensions are used to enhance your social marketing efforts by allowing you to share +1’s … [Read more...] about Ad Extensions in 5 Days Series: Social Extensions
Ad Extensions in 5 Days Series: Location Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further because let’s face it, you want your customers to be able to find you…especially if you can help them get away … [Read more...] about Ad Extensions in 5 Days Series: Location Extensions
O Conversions, Where Art Thou?
Find out at Hero Conf! Join us April 16-17, 2012 in downtown Indianapolis, Indiana. We announced Hero Conf speakers last month, and we are thrilled to announce a few additions to our already rock star lineup: Elizabeth Burkholder, Agency Lead for Google Shawn Livengood, SEM Manager for BuildASign.com, PPC Without Pity Robert Brady, PPC Consultant, Righteous Marketing We would … [Read more...] about O Conversions, Where Art Thou?
Our Greatest Hits for November 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! One of our newest resident PPC experts, Jeff, hits the top with his post, Google Bottom Ad Placements Eroding CTR. Jeff … [Read more...] about Our Greatest Hits for November 2011
Ad Extensions in 5 Days Series: Product Extensions
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’ theme of classic sitcom references, I thought Mallory Keaton would be appropriate for Product Extensions. If there’s someone that … [Read more...] about Ad Extensions in 5 Days Series: Product Extensions
If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
All the scrolling I have to do to use your site on my phone is hurting my head. There’s no way you’ve existed in the PPC world for any amount of time without hearing that you should have mobile sites and should segment your PPC campaigns by device to better target mobile users. But, there are still some companies out there running PPC campaigns that haven’t invested in a mobile … [Read more...] about If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account. 1. Looking at Your Accounts in 2D 3D isn’t just for James Cameron movies. When you manage your … [Read more...] about 4 PPC Mistakes that Kill Your Career
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone. Today we’ll discuss call extensions, reporting options in the interface, and how to understand … [Read more...] about Ad Extensions in 5 Days Series: Call Extensions
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
Ad Extensions In 5 Days! Site Links – Small But Mighty!!
This is the first installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today we will discuss how amazing site link extensions can be for your PPC campaigns. If you were a pay per click metric or cool option to use in a PPC account, what would you be? I would be a site link extension for sure. In fact, when they first came onto the scene, I posted … [Read more...] about Ad Extensions In 5 Days! Site Links – Small But Mighty!!
Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead to an increase in Quality Score, which makes them incredibly important to PPC account success. As the PPC industry has transformed in the last year, we’ve … [Read more...] about Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
