As a PPC manager, it isn’t often you get to be 100% PPC hero, but I recently had an all-hero experience as a volunteer optimizing a Google Grants AdWords campaign. As PPC pros know, a campaign is never finished, and that’s a big challenge for your average resource strapped non-profit. Even if they can somehow lasso the know-how to set up a campaign, they rarely have time for … [Read more...] about Expand Your PPC Skills While Giving Back!
Search Results for: google
7 Tips For PPC On A Budget
You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits to grow the campaign. 1. Choose a Niche Select a niche market that represents your entire market well, so that you can learn from and scale the campaign once you are … [Read more...] about 7 Tips For PPC On A Budget
A Starter Guide for Advertising on Linked In
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that I work in an agency setting, my initial question was how can I run ads for a client as a third party without having to actually access their Linked In … [Read more...] about A Starter Guide for Advertising on Linked In
Heroview: Facebook Advertising vs. PPC
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of knowledge on the subject. Check it out below! Thanks again for all you who participated in this month’s … [Read more...] about Heroview: Facebook Advertising vs. PPC
Faster, More Accurate Bid Changes
For a few months you have been able to see what Google estimates your bid needs to be to show on the top of the page. Now they’ve made acting on that information easier. This post explains how to use these bid estamates to optimize your bids quickly, and more accurately. Should You Optimize to Show at Top of Page? As always, some accounts/keywords perform better on top, and … [Read more...] about Faster, More Accurate Bid Changes
If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
9 Tips to Increase CTR this Holiday Season
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been for retail marketers. Holiday season is about gift giving and this mentality is different than the rest of the year. To gain the most out of your PPC holiday … [Read more...] about 9 Tips to Increase CTR this Holiday Season
Stop Being Clever and Just Harvest Demand, Please
When it comes to your PPC campaigns, it is easier, better, faster, smarter to focus on harvesting demand. That’s in contrast to those who are trying to be clever by creating demand for their product or service. Look, people engaging with PPC ads typically are very clear about what they are searching for. Even if they type a broad term such as “hotels,” chances are they have a … [Read more...] about Stop Being Clever and Just Harvest Demand, Please
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
Infographic: How the AdWords Auction Works
Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it out! © 2011 WordStream - a certified AdWords partner. … [Read more...] about Infographic: How the AdWords Auction Works
3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on on-the-ground hustle and … [Read more...] about 3 Strategies for Building Buzz Ahead of a Trade Show
