The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on my branded terms when I own the space and no one is bidding on them? A big misconception in the PPC worlds is that you don't need to spend money bidding on your brand name. Most … [Read more...] about Bidding on Branded Terms
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Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that … [Read more...] about Using Social Media to Identify Negative Keywords
Sometimes It’s an Ad…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward, predictable ad -- in other words, an ad that just might work for an already-interested late-stage buyers , or an unpredictable, interesting … [Read more...] about Sometimes It’s an Ad…
AdWords Express Now Available in UK and Germany
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case this looks familiar to you, it used to be called Google Boost. Basically how AdWords Express works is you give Google your local business … [Read more...] about AdWords Express Now Available in UK and Germany
Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I worked with Abby and Jeff this month to present on the very broad topic of tagging urls and checking … [Read more...] about Understanding Auto tagging & 3rd Party Tracking
Search Ads Now In Mobile Apps
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they've provided more information about this new ad format and how developers can use it to grow business on mobile. Apps that provide a search experience will now also be able to show ads related to those searches. This is a win win for users and developers, … [Read more...] about Search Ads Now In Mobile Apps
PPC Toolkit: Resources for Improving Your PPC Accounts
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as well! We already have links to some of our most valuable blog spots – blog series, ppc guides, and some of our most popular posts – but we wanted to provide … [Read more...] about PPC Toolkit: Resources for Improving Your PPC Accounts
How To Manage a _______ PPC Account Series Wrap Up
We hope that you got some really good ideas on How to Manage a PPC Account With/Without _________________ this week! We covered Low Search Volume, optimizing on a Small Budget, Running without AdWords, and Ecommerce without Tracking. Whew! Here at Hanapin Marketing, we like to think outside the box, so we hope that we have taught you how to as well. If you missed any … [Read more...] about How To Manage a _______ PPC Account Series Wrap Up
The Future Keeps Getting Brighter for Display Advertising
In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable media blitz launched in the fall of last year to drive awareness – and of course investment – in a channel that has already become a multi-billion dollar … [Read more...] about The Future Keeps Getting Brighter for Display Advertising
How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between how AdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going to take a look at how to split up match types in each search engine, a practice often considered only feasible in AdWords due to … [Read more...] about How To Separate Match Types In adCenter
How To Manage An Account With A Small Budget
Welcome to the second article in our PPC Hero Series, How I Manage A PPC Account With/Without ___________. If you missed Sarah’s post about how to handle Low Search Volume, you must to go straight to jail and not pass go – and then check it out! Today, I will give you the highlights on managing an account with a small budget. There are five golden rules that I live by to make … [Read more...] about How To Manage An Account With A Small Budget
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
