This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something … [Read more...] about How I Manage a PPC Account With Overall Low Search Volume
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How Trending Topics Get High CTR Through Facebook Ads
Last week we lost one of the greatest leaders in innovation that has ever been born. Steve Jobs was a great leader that inspired many people around the world. We'll miss him and everything he's done for Apple and the world. I have always been a big fan of Jobs and love to post stories about him and things he's doing. In order to honor him and the life that he lived I set up … [Read more...] about How Trending Topics Get High CTR Through Facebook Ads
Our Greatest Hits for September 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! What’s the Secret of Your Success? Bethany has an idea of how to achieve PPC Success! She shares the top monthly PPC tasks to … [Read more...] about Our Greatest Hits for September 2011
Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or you find yourself struggling with your adCenter accounts, we've got some awesome blog articles and a videos for you to check out, and Dave even did a couple … [Read more...] about Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
Breaking! More Click Count PPC Ad Tests In The Wild
Today we have a post from one of our PPC Hero allies! James Zolman (@jameszol) is a guest author at PPCHero.com. He is the founder and CEO of QualityScores.com, a quality score analysis, optimization and consulting company. In this post he looks at Google's use of click data in PPC ads. It's not a surprise to hear that Google is testing ad layout, SERPs styles and more but … [Read more...] about Breaking! More Click Count PPC Ad Tests In The Wild
PPC Tasks To Kick-Start The Month
It's the beginning of a new month and I'm sure all you PPC managers have the same goal in mind as I do: make your account even more awesome in October than they were in September. There are certain tasks I do at the beginning of each month to stay organized and get on the right track for the month ahead. Since I had great feedback to my PPC Task Checklist, I wanted to share … [Read more...] about PPC Tasks To Kick-Start The Month
Beyond The Click
If you haven't checked out our article about "The 20 most expensive keywords in Google Adwords" you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, … [Read more...] about Beyond The Click
Display Network Strategy: A Three Part Approach
In the final topic for our series on how to succeed on the display network, I’ll be discussing display network strategy. I’ll break strategy down into three parts: Goals – What you intend to accomplish with your display campaign. Channels – Where you’ll be placing your ads. Ads – CPM or CPC? Creative strategies to get the most out of each. Defining your goals It’s … [Read more...] about Display Network Strategy: A Three Part Approach
Display Network Best Practices
This is the second post PPC Hero's series on How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday, Abby wrote on the similarities and differences between the Google Display Network and Bing Content Network. In this … [Read more...] about Display Network Best Practices
PPC for Reputation Management
Today we have a post from one of our PPC Hero allies, Katie Saxon of Boom Online Marketing. In her first post for PPC Hero, Katie looks how pay per click can be used to manage online reputations. Rick Santorum has a serious Google problem. It’s not the lewd website topping the search engine results for his name, it’s something potentially more damaging for a presidential … [Read more...] about PPC for Reputation Management
How To Succeed On The Display Network
Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month's PPC Hero series on How To Succeed On The Display Network is for you. I've heard the Display Network referred to in many different ways, from the dark side to the black hole of PPC, but Ithink … [Read more...] about How To Succeed On The Display Network
Top of Page and First Page Bid Estimates
If you use AdWords, I'm sure you've noticed a status called 'First Page Bid Estimate' and maybe even decided to opt in to the newer 'Top of Page Estimate' that you can now make a column in your interface. These bid estimates can give some great insight into an optimization opportunity, but it's also important to know how AdWords calculates these estimates and some alternatives … [Read more...] about Top of Page and First Page Bid Estimates
