On this week's Whaddya'know Wednesdays, our weekly expert, Abby Woodcock, tells us how to use adCenter's new explicit and implicit bidding strategy. You may remember Felicia's post about this. Since she's the expert on the topic here in the office, Abby interviews her! If you've been thinking about implementing this bidding strategy in your adCenter account, you should really … [Read more...] about How To Use adCenter’s Explicit and Implicit Bidding Strategy
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Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
On this week's Whaddya'know Wednesdays, our weekly expert, Bethany Bey, give you 6 tips to enhance your negative keyword strategy. Negative keywords are just as important as your regular ones! So, if you've been neglecting your negatives or would like them to be more effective, listen to Bethany give you some insights into ways to really make them work for your … [Read more...] about Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough the importance of paying attention to your mobile audience. Amy wrote a great post not too long ago on mobile landing page best … [Read more...] about Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them. Overview Up until recently, I found … [Read more...] about adCenter 101: Capitalizing On Consumer Queries
Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other strategies to employ to be successful. So, without further ado, there are three strategies that you should try out in order to get the most out of your limited budget PPC … [Read more...] about Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Our Greatest Hits for August 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from August. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! Bethany starts the month off with her Top 5 AdWords Filters for PPC Managers. Get the download on those keywords that are … [Read more...] about Our Greatest Hits for August 2011
PPC Budgets: Optimizing Accounts with Budget Constraints
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an account’s performance. Whether your client has had to reduce their PPC budget, or you’re pulling back at the end of the month to stay under a … [Read more...] about PPC Budgets: Optimizing Accounts with Budget Constraints
Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
On this week's Whaddya'know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You've got everything structured right, you've explored all the awesome things Google offers like topics targeting and remarketing, but now your CPL is out of control! Well, here's five easy ways to start bringing down that number back to … [Read more...] about Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
Ads in the Wild: Words as Pictures
This is the seventh in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Facebook ads allow … [Read more...] about Ads in the Wild: Words as Pictures
Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of time is also combined with the fact that your PPC efforts are but one prong of a multi-faceted advertising strategy that often employs more traditional (and easier to … [Read more...] about Three Ways to Quickly Convince your Client with a New PPC Strategy
Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
That's a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We're now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals! Comparing the previous 180 days to the same time frame before that, we're now up 31% and 47% in visits and pageviews, respectively! Last … [Read more...] about Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
On this week's Whaddya'know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you'll remember, we recently released a whole guide to quality score. This guide tells you everything you've ever wanted to know about quality score. But, if you're just looking for five quick tips, and don't have the time to read a whole … [Read more...] about Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
