We hope that you got some really good ideas on How to Manage a PPC Account With/Without _________________ this week! We covered Low Search Volume, optimizing on a Small Budget, Running without AdWords, and Ecommerce without Tracking. Whew! Here at Hanapin Marketing, we like to think outside the box, so we hope that we have taught you how to as well. If you missed any … [Read more...] about How To Manage a _______ PPC Account Series Wrap Up
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The Future Keeps Getting Brighter for Display Advertising
In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable media blitz launched in the fall of last year to drive awareness – and of course investment – in a channel that has already become a multi-billion dollar … [Read more...] about The Future Keeps Getting Brighter for Display Advertising
How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between how AdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going to take a look at how to split up match types in each search engine, a practice often considered only feasible in AdWords due to … [Read more...] about How To Separate Match Types In adCenter
How To Manage An Account With A Small Budget
Welcome to the second article in our PPC Hero Series, How I Manage A PPC Account With/Without ___________. If you missed Sarah’s post about how to handle Low Search Volume, you must to go straight to jail and not pass go – and then check it out! Today, I will give you the highlights on managing an account with a small budget. There are five golden rules that I live by to make … [Read more...] about How To Manage An Account With A Small Budget
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
How I Manage a PPC Account With Overall Low Search Volume
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something … [Read more...] about How I Manage a PPC Account With Overall Low Search Volume
How Trending Topics Get High CTR Through Facebook Ads
Last week we lost one of the greatest leaders in innovation that has ever been born. Steve Jobs was a great leader that inspired many people around the world. We'll miss him and everything he's done for Apple and the world. I have always been a big fan of Jobs and love to post stories about him and things he's doing. In order to honor him and the life that he lived I set up … [Read more...] about How Trending Topics Get High CTR Through Facebook Ads
Our Greatest Hits for September 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! What’s the Secret of Your Success? Bethany has an idea of how to achieve PPC Success! She shares the top monthly PPC tasks to … [Read more...] about Our Greatest Hits for September 2011
Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or you find yourself struggling with your adCenter accounts, we've got some awesome blog articles and a videos for you to check out, and Dave even did a couple … [Read more...] about Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
Breaking! More Click Count PPC Ad Tests In The Wild
Today we have a post from one of our PPC Hero allies! James Zolman (@jameszol) is a guest author at PPCHero.com. He is the founder and CEO of QualityScores.com, a quality score analysis, optimization and consulting company. In this post he looks at Google's use of click data in PPC ads. It's not a surprise to hear that Google is testing ad layout, SERPs styles and more but … [Read more...] about Breaking! More Click Count PPC Ad Tests In The Wild
PPC Tasks To Kick-Start The Month
It's the beginning of a new month and I'm sure all you PPC managers have the same goal in mind as I do: make your account even more awesome in October than they were in September. There are certain tasks I do at the beginning of each month to stay organized and get on the right track for the month ahead. Since I had great feedback to my PPC Task Checklist, I wanted to share … [Read more...] about PPC Tasks To Kick-Start The Month
Beyond The Click
If you haven't checked out our article about "The 20 most expensive keywords in Google Adwords" you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, … [Read more...] about Beyond The Click
