Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! As of this week, account managers can set up radius targeting in their campaigns on both PC and mobile devices in all adCenter markets. This feature gives you the ability to choose an address in your campaign’s … [Read more...] about Microsoft adCenter Radius Targeting is a GO!
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Our Greatest Hits for June 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from June. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Just when you thought the water was safe, Google introduced a new version of … [Read more...] about Our Greatest Hits for June 2011
Why You Need a Video Campaign, and Why It’s Easier Than Ever
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new frontier for us Adwords advertisers. And this isn’t only for the search results page, but for YouTube as well. It is safe to say that YouTube is kind of a big deal. With over 400 million … [Read more...] about Why You Need a Video Campaign, and Why It’s Easier Than Ever
Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Increasing your Quality Score is fun, right? And, hey, profit's pretty okay too. But to achieve an enjoyable and lucrative PPC account, it's important to ensure that your campaign structure is organized to bring you in the highest Quality Score as possible. In this episode of Ticker Tuesday, we walk you through the different ways you can organize your PPC account, from … [Read more...] about Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Redeem Your AmEx Reward Points for Facebook Advertising
Are you a small business with American Express Membership Rewards points? Have you considered advertising on Facebook, but needed an extra incentive? Well, good news. As of today, you can redeem your American Express rewards points for Facebook advertising. According to an article in USA Today, $6,750 spent with your AmEx card will get you $50 of Facebook Advertising. This … [Read more...] about Redeem Your AmEx Reward Points for Facebook Advertising
Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
I've switched from movies to sports and now to Westerns, and I think this month's quotation is pretty apropos. We're now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days to the same time frame before that, we're now up 23% and 32% in visits and pageviews, respectively! Last month, we were at 19% and 25%, so we're … [Read more...] about Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
Understanding Relative CTR
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t write about it in their blog until June 14th, but they now have a helpful article available about the new performance bundle. Google says they … [Read more...] about Understanding Relative CTR
How To Effectively Capture Offline PPC Lead Conversions
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. Mongoose Metrics provides online marketers with data about which marketing efforts drive phone calls. —————- The beauty of PPC advertising is the ability it gives you to accurately track lead conversions and associate them with specific … [Read more...] about How To Effectively Capture Offline PPC Lead Conversions
Create Mobile Landing Pages With No Programming Knowledge, For Free!
I’ve said it before and I’ll say it again, according to a study done by Brand Anywhere and Luth Research, 51% of consumers are more likely to purchase from retailers that have mobile-specific sites, yet, according to Google, 79% of large online advertisers don’t have a mobile optimized site. Furthermore, according to Google, t 61% of users are unlikely to return to a mobile … [Read more...] about Create Mobile Landing Pages With No Programming Knowledge, For Free!
Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren't you using more automated tools? From Google's automated rules to reports downloaded through Analytics Intelligence, Google has many ways to help you save time with their hands-free tools. In this episode of Ticker Tuesday, we show you which tools are the … [Read more...] about Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
Understanding Match Type Differences Between AdWords and adCenter
A few months ago I wrote a guest post for Wordstream about the differences in match types between Google AdWords and Microsoft adCenter. It still seems to be an area of confusion for PPC users so I wanted to share the information with our readers. I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized … [Read more...] about Understanding Match Type Differences Between AdWords and adCenter
The Strategy Behind Display Network Exclusions
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on your goal metrics? In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies … [Read more...] about The Strategy Behind Display Network Exclusions
