On this week's Whaddya'know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You've got everything structured right, you've explored all the awesome things Google offers like topics targeting and remarketing, but now your CPL is out of control! Well, here's five easy ways to start bringing down that number back to … [Read more...] about Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
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Ads in the Wild: Words as Pictures
This is the seventh in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Facebook ads allow … [Read more...] about Ads in the Wild: Words as Pictures
Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of time is also combined with the fact that your PPC efforts are but one prong of a multi-faceted advertising strategy that often employs more traditional (and easier to … [Read more...] about Three Ways to Quickly Convince your Client with a New PPC Strategy
Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
That's a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We're now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals! Comparing the previous 180 days to the same time frame before that, we're now up 31% and 47% in visits and pageviews, respectively! Last … [Read more...] about Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
On this week's Whaddya'know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you'll remember, we recently released a whole guide to quality score. This guide tells you everything you've ever wanted to know about quality score. But, if you're just looking for five quick tips, and don't have the time to read a whole … [Read more...] about Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
Quick Guide To Analytics Multi-Channel Funnels
Last Wednesday Google announced the solution to all of my life's problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I've only been playing around with this new feature for a few days and am already feeling giddy about the PPC benefits it will provide. We all know that to get a clear understanding of PPC performance you can't just look at … [Read more...] about Quick Guide To Analytics Multi-Channel Funnels
Remarketing Success & Advanced Strategies
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All of them have worked, but the question of how well varies. The type of targeting I’ve seen the most success with thus far is … [Read more...] about Remarketing Success & Advanced Strategies
Search Psychology – Using Creative Outlets for Writing Ads
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and using unconventional research tools, you can write effective ads catering to different audiences. Now, I am not going to go all Sigmund Freud on you… this is … [Read more...] about Search Psychology – Using Creative Outlets for Writing Ads
Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them all my moneys and they’re trying to squeeze every last penny they can out of an ad auction with Enhanced CPC. A lot of people want me to see it as Conversion … [Read more...] about Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
Hanapin is Hiring! Looking for Account Executives!
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due by 5 pm (EDT) on Thursday, September 1, 2011 so get … [Read more...] about Hanapin is Hiring! Looking for Account Executives!
Search Intent: Session Based Broad & Advanced Location Targeting
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session based broad match queries and advanced location targeting, and I’d like to share some of that information with you. Session Based … [Read more...] about Search Intent: Session Based Broad & Advanced Location Targeting
