This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance. On Tuesday, Jessica C expanded on her list of Excel Tips for PPC Managers. Yesterday Bethany described how to use Excel to project PPC account … [Read more...] about EXCELlent Series: Making Excel Subtotals Work For You
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AdWords Interest Categories Now Available To All Advertisers
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their interests and demographics. You can choose from a list of categories that match the type of user you want to target, and … [Read more...] about AdWords Interest Categories Now Available To All Advertisers
Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
Google mobile search, pocket PC PPC, PPC mobilism...no matter what you call it, pay per click for mobile devices is a hot topic right now. In this episode of Ticker Tuesday, we go through how to check to see that you're set up for mobile PPC in a way that gives you the most benefit from your PPC campaigns. So whether you're wondering if your mobile website is set up … [Read more...] about Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
How To Increase Your PPC CTR – It’s Staring You Right in the Face!
Today we have a guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. —————- Clickthrough Rate (CTR) is an extremely important factor when managing your Pay Per Click accounts. The main focus of the advertiser is to gain a high number of qualified, targeted clicks to their site therefore … [Read more...] about How To Increase Your PPC CTR – It’s Staring You Right in the Face!
3 Ways to Re-Align Your PPC Strategy
Today we have a guest post from one of our PPC Hero allies! Nate Turner (@npturner) is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. —————- When you are paying for traffic, it is important that you consistently work to understand the user intent and expectations, so that you can tailor your message to … [Read more...] about 3 Ways to Re-Align Your PPC Strategy
Microsoft adCenter: Here Come the Plurals!
According to a post from this afternoon, Microsoft adCenter is receiving an update this week that will allow the interface to automatically serve the plural form of your account keywords, whether you’re bidding on them or not! So what does this mean, exactly? Let’s say a user queries for ‘blue belts’ and you have the keyword ‘blue belt’ in one of your account ad groups. The ad … [Read more...] about Microsoft adCenter: Here Come the Plurals!
Ticker Tuesday: New Ideas For Pay Per Click Ads
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you're looking for new ways to increase your ad's performance and raise your ROI, this video is for you! https://www.youtube.com/watch?v=kCJ5TVwljMA Want more PPC strategies and tips? Check out our other episodes of … [Read more...] about Ticker Tuesday: New Ideas For Pay Per Click Ads
Ad Sitelinks – More than Meets the Eye
Like Optimus Prime from the Transformers, Google is a “powerful, wise and compassionate character (company) that puts all his (their) talent to use to improve the (PPC) universe around him.” And hence, the embedded format of Ad Sitelinks was born. Embedded sitelinks offer the chance for PPC Managers to target the proper market even more than before. There are no additional … [Read more...] about Ad Sitelinks – More than Meets the Eye
Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
In this episode of Ticker Tuesday, we'll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we've got a solution for you! https://www.youtube.com/watch?v=fGJwFuZDbA8 Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday: Ticker Tuesday 1: Making … [Read more...] about Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”
That's a quotation from Michael Jordan. Each month, I've titled my 'Letter from the CEO' post with a movie quotation, but this month I thought one about teamwork was most appropriate. The main reason is because I'm so proud of the Hanapin team. Since March, when we started the reinvestment in our blogs, the team has really focused their efforts, and it's paying off in spades. … [Read more...] about Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”
Hanapin Marketing is hiring! – positions open in sales or marketing
Hanapin - the publisher of PPC Hero - has two open positions, and we're looking for the best and the brightest to join our world-class team! For the Director of Sales, the ideal candidate has 2+ years sales experience and a track record of customer and revenue growth. Background in B2B and any industry related to paid search is a plus! For the Marketing Specialist, the ideal … [Read more...] about Hanapin Marketing is hiring! – positions open in sales or marketing
PPC Pitfalls For Beginners, Part I
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get out of it and the better you will become. … [Read more...] about PPC Pitfalls For Beginners, Part I
