I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize, not everything is going to work the best and sometimes there’s no real way around an issue other than to get down to the nitty-gritty fundamentals. The … [Read more...] about 5 AdWords PPC Areas I ‘Take With a Grain of Salt’
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Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Bring More Visitors To Your Site By Advertising on eZanga
This is part 2 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of the most advanced systems to detect and deter click fraud in online advertising. Whether it is a B2B or B2C company, eZanga.com has the … [Read more...] about Bring More Visitors To Your Site By Advertising on eZanga
Four Reasons to Trust a Life Scientist with Your PPC Account
This is the second post of a series called "why to trust a (insert stereotype) with your PPC account." The first post profiled Amy, the "farmer's daughter," and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the "life scientist." First, it would probably help to define a life scientist. Life sciences "comprise all fields of science that involve the … [Read more...] about Four Reasons to Trust a Life Scientist with Your PPC Account
Ticker Tuesday: Using Video In PPC
It's sometimes easy to assume that video is only good for SEO. But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert. In this episode of Ticker Tuesday, we take you through the ways that video PPC can improve your overall PPC performance, as well as the different … [Read more...] about Ticker Tuesday: Using Video In PPC
Why You Should Be Advertising With Adknowledge
This is part 1 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad marketplace behind Google, Facebook, and Bing. You might also find a special offer just for PPC Hero readers. Adknowledge, the fourth … [Read more...] about Why You Should Be Advertising With Adknowledge
Expand Your PPC Advertising Networks To Improve Return On Investment
Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I'm sure is the case for most advertisers, and our blog posts tend to reflect that. In the last few months over 70% of our posts have been Google-related. Now as a PPC manager I would never … [Read more...] about Expand Your PPC Advertising Networks To Improve Return On Investment
Using Top vs. Side Ad Segmentation To Make Bidding Decisions
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google to only show my ads in the TOP position 1, not the SIDE position 1. If I can’t do anything what does it matter! The answer, my friend might be … [Read more...] about Using Top vs. Side Ad Segmentation To Make Bidding Decisions
What We Wished We Had Known About PPC
Here at Hanapin, we love working with pay per click. We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But there was a time when we were all PPC beginners, and so the team sat down to share the things we wish we had known when we first started … [Read more...] about What We Wished We Had Known About PPC
New in AdWords: Top vs. Side Ad Performance Segmentation
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the potential to be one of the most effective changes to AdWords in awhile. “Top vs. side” ad … [Read more...] about New in AdWords: Top vs. Side Ad Performance Segmentation
Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
There's nothing PPC Hero loves more than Quality Score and free food. That's why we've decided to combine the two with our new AdWords Quality Score Factors survey. PPC Hero conducted a similar survey back in 2007, the same year we released our Google Quality Score Handbook. Well a lot has changed in the last 4 years, so we want to gauge how opinions have changed as to what … [Read more...] about Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
PPC Pitfalls For Beginners, Part II
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy. Part two covers interface tools and driving too much traffic. Last month I wrote about three PPC pitfalls to avoid … [Read more...] about PPC Pitfalls For Beginners, Part II
