Some of the greatest game changers have been because of a bad call or a change in the rules. If you are a baseball fan, you are aware of the ill fate of Detroit’s pitcher Armando Galarraga and his loss of being awarded a perfectly pitched game due to an umpire’s bad call. Unfortunately for Galarraga, the baseball commissioner did not over turn the decision even though ump Jim … [Read more...] about Keywords Make Their Display Network Comeback!
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AdWords CPA Bidding Basics and Best Practices
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC Hero write for you, our readers, so read on to learn more about CPA bidding and how to make it work for you. Intro To CPA Bidding The focus on conversions (Conversion … [Read more...] about AdWords CPA Bidding Basics and Best Practices
Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised me about my friends who do exclusively SEO, or have dabbled in SEO but no other form of online marketing, is that they seem nervous about jumping into PPC. … [Read more...] about Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
‘+1 Problems & Preparing for +1 Targeting
Over the past week, Google has made it very clear that they do not want businesses creating G+ profiles, because, as they have noted, their current structure isn’t meant for businesses. Fear not, businesses, for Google has something in the works and undoubtedly it will affect advertisers. What exactly Google has lined up, I’m not sure – your guess is as good as mine and I’d … [Read more...] about ‘+1 Problems & Preparing for +1 Targeting
Microsoft adCenter Radius Targeting is a GO!
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! As of this week, account managers can set up radius targeting in their campaigns on both PC and mobile devices in all adCenter markets. This feature gives you the ability to choose an address in your campaign’s … [Read more...] about Microsoft adCenter Radius Targeting is a GO!
Our Greatest Hits for June 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from June. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Just when you thought the water was safe, Google introduced a new version of … [Read more...] about Our Greatest Hits for June 2011
Why You Need a Video Campaign, and Why It’s Easier Than Ever
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new frontier for us Adwords advertisers. And this isn’t only for the search results page, but for YouTube as well. It is safe to say that YouTube is kind of a big deal. With over 400 million … [Read more...] about Why You Need a Video Campaign, and Why It’s Easier Than Ever
Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Increasing your Quality Score is fun, right? And, hey, profit's pretty okay too. But to achieve an enjoyable and lucrative PPC account, it's important to ensure that your campaign structure is organized to bring you in the highest Quality Score as possible. In this episode of Ticker Tuesday, we walk you through the different ways you can organize your PPC account, from … [Read more...] about Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Redeem Your AmEx Reward Points for Facebook Advertising
Are you a small business with American Express Membership Rewards points? Have you considered advertising on Facebook, but needed an extra incentive? Well, good news. As of today, you can redeem your American Express rewards points for Facebook advertising. According to an article in USA Today, $6,750 spent with your AmEx card will get you $50 of Facebook Advertising. This … [Read more...] about Redeem Your AmEx Reward Points for Facebook Advertising
Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
I've switched from movies to sports and now to Westerns, and I think this month's quotation is pretty apropos. We're now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days to the same time frame before that, we're now up 23% and 32% in visits and pageviews, respectively! Last month, we were at 19% and 25%, so we're … [Read more...] about Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
Understanding Relative CTR
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t write about it in their blog until June 14th, but they now have a helpful article available about the new performance bundle. Google says they … [Read more...] about Understanding Relative CTR
How To Effectively Capture Offline PPC Lead Conversions
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. Mongoose Metrics provides online marketers with data about which marketing efforts drive phone calls. —————- The beauty of PPC advertising is the ability it gives you to accurately track lead conversions and associate them with specific … [Read more...] about How To Effectively Capture Offline PPC Lead Conversions
