I’ve said it before and I’ll say it again, according to a study done by Brand Anywhere and Luth Research, 51% of consumers are more likely to purchase from retailers that have mobile-specific sites, yet, according to Google, 79% of large online advertisers don’t have a mobile optimized site. Furthermore, according to Google, t 61% of users are unlikely to return to a mobile … [Read more...] about Create Mobile Landing Pages With No Programming Knowledge, For Free!
Search Results for: google
Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren't you using more automated tools? From Google's automated rules to reports downloaded through Analytics Intelligence, Google has many ways to help you save time with their hands-free tools. In this episode of Ticker Tuesday, we show you which tools are the … [Read more...] about Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
Understanding Match Type Differences Between AdWords and adCenter
A few months ago I wrote a guest post for Wordstream about the differences in match types between Google AdWords and Microsoft adCenter. It still seems to be an area of confusion for PPC users so I wanted to share the information with our readers. I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized … [Read more...] about Understanding Match Type Differences Between AdWords and adCenter
The Strategy Behind Display Network Exclusions
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on your goal metrics? In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies … [Read more...] about The Strategy Behind Display Network Exclusions
EXCELlent Series: Making Excel Subtotals Work For You
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance. On Tuesday, Jessica C expanded on her list of Excel Tips for PPC Managers. Yesterday Bethany described how to use Excel to project PPC account … [Read more...] about EXCELlent Series: Making Excel Subtotals Work For You
AdWords Interest Categories Now Available To All Advertisers
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their interests and demographics. You can choose from a list of categories that match the type of user you want to target, and … [Read more...] about AdWords Interest Categories Now Available To All Advertisers
Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
Google mobile search, pocket PC PPC, PPC mobilism...no matter what you call it, pay per click for mobile devices is a hot topic right now. In this episode of Ticker Tuesday, we go through how to check to see that you're set up for mobile PPC in a way that gives you the most benefit from your PPC campaigns. So whether you're wondering if your mobile website is set up … [Read more...] about Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
How To Increase Your PPC CTR – It’s Staring You Right in the Face!
Today we have a guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. —————- Clickthrough Rate (CTR) is an extremely important factor when managing your Pay Per Click accounts. The main focus of the advertiser is to gain a high number of qualified, targeted clicks to their site therefore … [Read more...] about How To Increase Your PPC CTR – It’s Staring You Right in the Face!
3 Ways to Re-Align Your PPC Strategy
Today we have a guest post from one of our PPC Hero allies! Nate Turner (@npturner) is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. —————- When you are paying for traffic, it is important that you consistently work to understand the user intent and expectations, so that you can tailor your message to … [Read more...] about 3 Ways to Re-Align Your PPC Strategy
Microsoft adCenter: Here Come the Plurals!
According to a post from this afternoon, Microsoft adCenter is receiving an update this week that will allow the interface to automatically serve the plural form of your account keywords, whether you’re bidding on them or not! So what does this mean, exactly? Let’s say a user queries for ‘blue belts’ and you have the keyword ‘blue belt’ in one of your account ad groups. The ad … [Read more...] about Microsoft adCenter: Here Come the Plurals!
Ticker Tuesday: New Ideas For Pay Per Click Ads
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you're looking for new ways to increase your ad's performance and raise your ROI, this video is for you! https://www.youtube.com/watch?v=kCJ5TVwljMA Want more PPC strategies and tips? Check out our other episodes of … [Read more...] about Ticker Tuesday: New Ideas For Pay Per Click Ads
Ad Sitelinks – More than Meets the Eye
Like Optimus Prime from the Transformers, Google is a “powerful, wise and compassionate character (company) that puts all his (their) talent to use to improve the (PPC) universe around him.” And hence, the embedded format of Ad Sitelinks was born. Embedded sitelinks offer the chance for PPC Managers to target the proper market even more than before. There are no additional … [Read more...] about Ad Sitelinks – More than Meets the Eye
