As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google to only show my ads in the TOP position 1, not the SIDE position 1. If I can’t do anything what does it matter! The answer, my friend might be … [Read more...] about Using Top vs. Side Ad Segmentation To Make Bidding Decisions
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What We Wished We Had Known About PPC
Here at Hanapin, we love working with pay per click. We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But there was a time when we were all PPC beginners, and so the team sat down to share the things we wish we had known when we first started … [Read more...] about What We Wished We Had Known About PPC
New in AdWords: Top vs. Side Ad Performance Segmentation
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the potential to be one of the most effective changes to AdWords in awhile. “Top vs. side” ad … [Read more...] about New in AdWords: Top vs. Side Ad Performance Segmentation
Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
There's nothing PPC Hero loves more than Quality Score and free food. That's why we've decided to combine the two with our new AdWords Quality Score Factors survey. PPC Hero conducted a similar survey back in 2007, the same year we released our Google Quality Score Handbook. Well a lot has changed in the last 4 years, so we want to gauge how opinions have changed as to what … [Read more...] about Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
PPC Pitfalls For Beginners, Part II
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy. Part two covers interface tools and driving too much traffic. Last month I wrote about three PPC pitfalls to avoid … [Read more...] about PPC Pitfalls For Beginners, Part II
Keywords Make Their Display Network Comeback!
Some of the greatest game changers have been because of a bad call or a change in the rules. If you are a baseball fan, you are aware of the ill fate of Detroit’s pitcher Armando Galarraga and his loss of being awarded a perfectly pitched game due to an umpire’s bad call. Unfortunately for Galarraga, the baseball commissioner did not over turn the decision even though ump Jim … [Read more...] about Keywords Make Their Display Network Comeback!
AdWords CPA Bidding Basics and Best Practices
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC Hero write for you, our readers, so read on to learn more about CPA bidding and how to make it work for you. Intro To CPA Bidding The focus on conversions (Conversion … [Read more...] about AdWords CPA Bidding Basics and Best Practices
Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised me about my friends who do exclusively SEO, or have dabbled in SEO but no other form of online marketing, is that they seem nervous about jumping into PPC. … [Read more...] about Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
‘+1 Problems & Preparing for +1 Targeting
Over the past week, Google has made it very clear that they do not want businesses creating G+ profiles, because, as they have noted, their current structure isn’t meant for businesses. Fear not, businesses, for Google has something in the works and undoubtedly it will affect advertisers. What exactly Google has lined up, I’m not sure – your guess is as good as mine and I’d … [Read more...] about ‘+1 Problems & Preparing for +1 Targeting
Microsoft adCenter Radius Targeting is a GO!
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! As of this week, account managers can set up radius targeting in their campaigns on both PC and mobile devices in all adCenter markets. This feature gives you the ability to choose an address in your campaign’s … [Read more...] about Microsoft adCenter Radius Targeting is a GO!
Our Greatest Hits for June 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from June. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Just when you thought the water was safe, Google introduced a new version of … [Read more...] about Our Greatest Hits for June 2011
Why You Need a Video Campaign, and Why It’s Easier Than Ever
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new frontier for us Adwords advertisers. And this isn’t only for the search results page, but for YouTube as well. It is safe to say that YouTube is kind of a big deal. With over 400 million … [Read more...] about Why You Need a Video Campaign, and Why It’s Easier Than Ever
