The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Your wish has been granted PPC Managers! Jessica C. gives you 5 reasons not to … [Read more...] about Our Greatest Hits for April 2011
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May the Fourth be with You
PPC Hero and SEO Boy are ready for a Star Wars party! I can hear PPC Hero's introduction now: "I am C-3PPC Hero, Google-human relations. And this is my counterpart, SEO-D2." Have fun celebrating, Star Wars fans! … [Read more...] about May the Fourth be with You
Letter from the CEO – It’s alive! It’s alive!
It's been two months since increasing our investment in our blogs, and we're already seeing big dividends! Page views and visits are up 10% each on PPC Hero and SEO Boy. Bounce rates on both have decreased 2% and average time on site is up 8% and 4%, respectively. Big, big congrats to our team at Hanapin for doing such an outstanding job, and kudos to Bethany Bey and Abby Henry … [Read more...] about Letter from the CEO – It’s alive! It’s alive!
News Update: Remarketing—H is for Home Run!
Google’s own Aitan Weinberg, product manager for AdWords remarketing, has released a post on the Inside AdWords blog announcing that a year after rolling out the feature, remarketing has hit it out of the park! For those of you who are unfamiliar with remarketing, check out this article Jessica wrote for PPC Hero on how to find remarketing success. The abridged purpose of … [Read more...] about News Update: Remarketing—H is for Home Run!
Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Heroview – Analyzing Ad Strategy With Tom Demers
As Co-founder/Director of MeasuredSEM and former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live #Heroview – real-time discussions with industry experts via Twitter. There are many SEM experts we at Hanapin Marketing want to meet and … [Read more...] about Heroview – Analyzing Ad Strategy With Tom Demers
News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords will now let you target people geographically in three ways: physical location, search intent or a combination of both, which … [Read more...] about News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
What Visible Quality Score Isn’t Telling You
Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a 'Blog Tour' to promote his upcoming book 'Quality Score in High Resolution' which will be released in May and is now available for discounted pre-order. In this post he explains some of the lesser-known facts of the quality score metric reported by AdWords ---------------- Ready for a simple … [Read more...] about What Visible Quality Score Isn’t Telling You
Hello, AdWords Topic Targeting!
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the topics tab! And if display advertising has a significant role in your PPC advertising strategy, you’re probably going to want to … [Read more...] about Hello, AdWords Topic Targeting!
News Update: Hasta La Vista…Search?
Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few reports and surveys recently released that show small businesses leaning toward an emphasis on social media marketing instead of the … [Read more...] about News Update: Hasta La Vista…Search?
WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I get from telling Google that, actually, I’m the better judge of relevancy (thank you very much!). No. The true reason I love working with negatives is … [Read more...] about WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
PPC Hero Knows 4 Ways To Increase Your Display Traffic
Remember when we asked you to show us your PPC villains? PPC Hero heard your cries and came rushing to the rescue! This month’s culprit: declining Google display traffic, submitted by erikalynneparke. A worthy opponent indeed! Question: I have seen a 30% decline in traffic from February to March in my placement campaign. What can I do to address this issue? Check out PPC … [Read more...] about PPC Hero Knows 4 Ways To Increase Your Display Traffic
