In this episode of Ticker Tuesday, we'll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we've got a solution for you! https://www.youtube.com/watch?v=fGJwFuZDbA8 Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday: Ticker Tuesday 1: Making … [Read more...] about Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
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Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”
That's a quotation from Michael Jordan. Each month, I've titled my 'Letter from the CEO' post with a movie quotation, but this month I thought one about teamwork was most appropriate. The main reason is because I'm so proud of the Hanapin team. Since March, when we started the reinvestment in our blogs, the team has really focused their efforts, and it's paying off in spades. … [Read more...] about Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”
Hanapin Marketing is hiring! – positions open in sales or marketing
Hanapin - the publisher of PPC Hero - has two open positions, and we're looking for the best and the brightest to join our world-class team! For the Director of Sales, the ideal candidate has 2+ years sales experience and a track record of customer and revenue growth. Background in B2B and any industry related to paid search is a plus! For the Marketing Specialist, the ideal … [Read more...] about Hanapin Marketing is hiring! – positions open in sales or marketing
PPC Pitfalls For Beginners, Part I
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get out of it and the better you will become. … [Read more...] about PPC Pitfalls For Beginners, Part I
Our Greatest Hits for May 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Dave makes his PPC Hero debut and scores big with his analysis of Quality Score Across … [Read more...] about Our Greatest Hits for May 2011
Domain URL Now Makes Some Ads Have the Longest Headlines Ever
To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to understand. So, to start, Google recently has announced that for select top position ads, the domain URL of the display URL will appear next to the headline of your ad, … [Read more...] about Domain URL Now Makes Some Ads Have the Longest Headlines Ever
Impressions Strongarm Relevance in adCenter Quality Score
A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed substantial differences in their performance that are difficult to account for. Given the amount of time we’ve had to adjust our … [Read more...] about Impressions Strongarm Relevance in adCenter Quality Score
Case Study: The Effects of Modified Broad Match Keywords
In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way to better target qualified traffic. I slowly began integrating modified broad match keywords into my accounts, but hadn't taken the time to fully evaluate … [Read more...] about Case Study: The Effects of Modified Broad Match Keywords
Ticker Tuesday: Understanding adCenter’s Quality Score
Microsoft adCenter's Quality Score assigned as numerical score and a representation to your PPC keywords, helping you understand the strengths and weaknesses of your PPC account. In this episode of Ticker Tuesday, we discuss how adCenter's Quality Score works, and how it differs from Google AdWords's Quality Score...all in 60 … [Read more...] about Ticker Tuesday: Understanding adCenter’s Quality Score
Heroview – Generating Leads with Matt Umbro
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion … [Read more...] about Heroview – Generating Leads with Matt Umbro
Ticker Tuesday: Bidding Strategies, Part 2
Welcome back to Ticker Tuesday's two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we'll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals. And as a bonus, we'll let you know what metrics you should also be looking at before … [Read more...] about Ticker Tuesday: Bidding Strategies, Part 2
AdWords Privacy Policy Updates, Just in Time!
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting May 17, 2011 aka tomorrow, Google will add three new requirements to the Information Harvesting clause for their advertisers. In my post today, I want to step you … [Read more...] about AdWords Privacy Policy Updates, Just in Time!
