This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my … [Read more...] about My Top 5 Excel Tips for PPC Managers
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8 Steps To Creating AdWords Automated Rules
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you want. When the new tool became available in mid February, I wrote a guest post on WordStream that provided a quick guide to Adwords automated rules. Over the past … [Read more...] about 8 Steps To Creating AdWords Automated Rules
Letter from the CEO – “Luke, I am your father.”
Yeah, I realize that's not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month's Letter from the CEO, and this one is perfectly applicable! In March, I wrote that Hanapin is increasing the investment in our blogs. They're a great source of pride for us, we have a lot of fun with them, and they generate quite … [Read more...] about Letter from the CEO – “Luke, I am your father.”
“PPC for Your Small Business” – A Review
As a PPC expert at Portent Interactive, Elizabeth Marsten has seen her fair share of small business owners looking to start SEM for the first time. Often, these clients are enthusiastic about branching into online marketing but are constrained by unforgiving budgets. For these people, there’s only once chance to do PPC right before advertising money runs dry. This is … [Read more...] about “PPC for Your Small Business” – A Review
Revisiting Modified Broad Match
The modified broad match type was created last year by Google in order to help advertisers better target a wide audience. While the modified broad match type was introduced nearly a year ago, in July 2010 (May for the UK and Canada), I still find myself answering a lot of questions about it. If I’m not answering questions about it, I’m answering questions with “Have you tried … [Read more...] about Revisiting Modified Broad Match
It’s a bird…It’s a plane…
Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately? Have a high CPL and can't seem to lower it? Want to optimize for conversions but don't know if you should try Google's new ad setting? Are you wanting to break out a … [Read more...] about It’s a bird…It’s a plane…
Adwords Remarketing Success
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that we’re not utilizing this tool to its full potential. Since then, we’ve been making more of an effort to set up remarketing campaigns in … [Read more...] about Adwords Remarketing Success
Who Does PPC Hero Follow?
As Pat mentioned in his Letter From the CEO, we wanted to take an opportunity to let you know who we, at PPC Hero, follow on Twitter or through blogs. Regardless of your experience level, someone out there is always going to be able to teach you something. There are so many aspects to PPC and Internet Marketing that I would make the case it would be impossible to be an expert … [Read more...] about Who Does PPC Hero Follow?
PPC News Roundup for March 4, 2011 – Au Revoir!
Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we must do the same. It is hard to say goodbye, but we've developed an even better system of keeping you, our faithful readers, informed about the SEM industry's … [Read more...] about PPC News Roundup for March 4, 2011 – Au Revoir!
Our Greatest Hits for February 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from February. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bryan makes his Greatest Hits debut is first place, with Why and How You Should Rethink Ad Writing and Bidding Strategies. In … [Read more...] about Our Greatest Hits for February 2011
Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
To do our blogs right--grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers--requires a big investment. It's one that we've made for the past few years, and one that we're doubling down on starting this month! (On a side note, please, please, please tell me you know the movie reference to … [Read more...] about Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
If you haven't heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You'll have the entire last week of every month to get your submissions Tweeted to us. You might be thinking, "Seriously? Do you think I'm going to remember four weeks from now to Tweet … [Read more...] about PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
