Mobile advertising is the talk of the town and it has been for quite sometime. It makes sense right? According to a Google webinar, mobile queries in the U.S. have quadrupled over the past year. Also, according to a study done by Google, 79 percent of smartphone consumers use their phones to compare prices, find product info, and, in general, to shop. In fact, 70% of … [Read more...] about 10 Mobile Landing Page Best Practices
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Profit per Impression: A Better Metric for Ad Testing
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains why Profit per Impression is the perfect metric for ad testing. —————- Ad split-testing is one of the core disciplines of PPC. If we … [Read more...] about Profit per Impression: A Better Metric for Ad Testing
Comparing Quality Score Across AdWords & AdCenter
A Universal Quality Score? Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google … [Read more...] about Comparing Quality Score Across AdWords & AdCenter
News Update: AdWords Editor Version 9.0 Released
Yesterday, Google announced the release of Adwords Editor Version 9.0, and I’m happy to report some nice improvements to the Editor’s functionality that will definitely help you more efficiently manage your accounts. In addition to improving some existing functionality, the new update also allows you to manage new ad features, like Ad Sitelinks and high-end mobile … [Read more...] about News Update: AdWords Editor Version 9.0 Released
Our Greatest Hits for April 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Your wish has been granted PPC Managers! Jessica C. gives you 5 reasons not to … [Read more...] about Our Greatest Hits for April 2011
May the Fourth be with You
PPC Hero and SEO Boy are ready for a Star Wars party! I can hear PPC Hero's introduction now: "I am C-3PPC Hero, Google-human relations. And this is my counterpart, SEO-D2." Have fun celebrating, Star Wars fans! … [Read more...] about May the Fourth be with You
Letter from the CEO – It’s alive! It’s alive!
It's been two months since increasing our investment in our blogs, and we're already seeing big dividends! Page views and visits are up 10% each on PPC Hero and SEO Boy. Bounce rates on both have decreased 2% and average time on site is up 8% and 4%, respectively. Big, big congrats to our team at Hanapin for doing such an outstanding job, and kudos to Bethany Bey and Abby Henry … [Read more...] about Letter from the CEO – It’s alive! It’s alive!
News Update: Remarketing—H is for Home Run!
Google’s own Aitan Weinberg, product manager for AdWords remarketing, has released a post on the Inside AdWords blog announcing that a year after rolling out the feature, remarketing has hit it out of the park! For those of you who are unfamiliar with remarketing, check out this article Jessica wrote for PPC Hero on how to find remarketing success. The abridged purpose of … [Read more...] about News Update: Remarketing—H is for Home Run!
Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Heroview – Analyzing Ad Strategy With Tom Demers
As Co-founder/Director of MeasuredSEM and former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live #Heroview – real-time discussions with industry experts via Twitter. There are many SEM experts we at Hanapin Marketing want to meet and … [Read more...] about Heroview – Analyzing Ad Strategy With Tom Demers
News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords will now let you target people geographically in three ways: physical location, search intent or a combination of both, which … [Read more...] about News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
What Visible Quality Score Isn’t Telling You
Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a 'Blog Tour' to promote his upcoming book 'Quality Score in High Resolution' which will be released in May and is now available for discounted pre-order. In this post he explains some of the lesser-known facts of the quality score metric reported by AdWords ---------------- Ready for a simple … [Read more...] about What Visible Quality Score Isn’t Telling You
