Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we must do the same. It is hard to say goodbye, but we've developed an even better system of keeping you, our faithful readers, informed about the SEM industry's … [Read more...] about PPC News Roundup for March 4, 2011 – Au Revoir!
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Our Greatest Hits for February 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from February. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bryan makes his Greatest Hits debut is first place, with Why and How You Should Rethink Ad Writing and Bidding Strategies. In … [Read more...] about Our Greatest Hits for February 2011
Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
To do our blogs right--grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers--requires a big investment. It's one that we've made for the past few years, and one that we're doubling down on starting this month! (On a side note, please, please, please tell me you know the movie reference to … [Read more...] about Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
If you haven't heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You'll have the entire last week of every month to get your submissions Tweeted to us. You might be thinking, "Seriously? Do you think I'm going to remember four weeks from now to Tweet … [Read more...] about PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
Looking at Revenue Across Adwords & Analytics
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was taking revenue across Adwords and Analytics, and I wanted to share a bit of what we presented with our readers. Overview For starters, if … [Read more...] about Looking at Revenue Across Adwords & Analytics
Navigating PPC Trademark Rules
People are often confused about trademarks in general, but even more so when it comes to trademarks and PPC. Just the word brings about a sigh, as most foks equate trademarks with legal matters, which automatically sound confusing. In order to simplify things a little, I am would like to try and boil down the main rules into digestible bites. I have also pulled together a few … [Read more...] about Navigating PPC Trademark Rules
PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link via direct message on Twitter, explain you’d like to be considered and you will be! While we can’t guarantee we’ll run every submission (we’re looking for … [Read more...] about PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
PPC Hero Video Blog #3: The Contextual Targeting Tool
If you've chosen contextual targeting as your approach to the Google Display Network, Google's Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most importantly, this tool gives you insight into how Google identifies themes for ad groups in display network campaigns. … [Read more...] about PPC Hero Video Blog #3: The Contextual Targeting Tool
Creating Killer Ads Using Bing Dynamic Text
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and how you can use this to help you create killer ads. What is dynamic text? Dynamic text is a word or phrase that is inserted into your ad using a variable. After a search … [Read more...] about Creating Killer Ads Using Bing Dynamic Text
PPC News Roundup for February 11, 2011
Remember last week’s roundup about the originality argument between Google and Bing? Well, the plot has thickened. As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online. This is demonstrated in part from a 6% rise in Bing-powered searches (totaling now to 25.77% of the U.S. searches), … [Read more...] about PPC News Roundup for February 11, 2011
Why and How You Should Rethink Ad Writing and Bidding Strategies
We all know that Google likes to throw us in the industry for a loop every now and then. Usually, it is nothing to be too overly concerned about, despite the PPC doomsayers having a field day every time Google even changes it’s homepage logo. It simply means that you have to adapt a bit, tweak a strategy here and there, and voila, you’re back on the cutting edge of Adwords … [Read more...] about Why and How You Should Rethink Ad Writing and Bidding Strategies
Facebook: You Can Lead a Horse to Water…
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook account had spent less than half as much as the Google account, and while the Google account acquired more impressions and clicks, the Facebook … [Read more...] about Facebook: You Can Lead a Horse to Water…
